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The Gradient Works Blog

The only lead distribution guide you'll ever need

01/19/2022 The only lead distribution guide you'll ever need We've got a brand new resource to help sales and marketing teams increase revenue velocity. This one is all about lead distribution (or lead routing…

Making the transition to ABX

11/12/2021 Making the transition to ABX Is your team transitioning to an account based marketing approach? What should you prioritize as you move to an ABM or ABX strategy?

Checking in on what we’ve learned about marketing, a year in

10/26/2021 Checking in on what we’ve learned about marketing, a year in It’s been just over a year since Hayes and I officially incorporated Gradient Works. Throughout this process, we’ve tried to be transparent about the…

Celebrating one year of our newsletter, and some changes along the way

08/24/2021 Celebrating one year of our newsletter, and some changes along the way It's the one-year anniversary of our Up and to the Right newsletter! Hayes and I started the newsletter as a place for us to explore ideas, refine…

Key takeaways from Salesforce's 7th State of Marketing report

08/18/2021 Key takeaways from Salesforce's 7th State of Marketing report When Salesforce releases a research report, it makes sense to listen. So, when the enterprise cloud and CRM giant released its 7th State of Marketing…

A viral marketing success in real life

07/19/2021 A viral marketing success in real life Our family went to the beach last week. As is tradition if you're from North Carolina, we’ve been going to the NC coast every summer for years. We…

Blank-slate marketing

06/24/2021 Blank-slate marketing Let's talk about blank-slate marketing. Blank-slate marketing includes early-stage marketing, like what we’re doing at Gradient Works, as we're…

Get better leads from events (no matter if they're in-person, virtual or hybrid)

06/15/2021 Get better leads from events (no matter if they're in-person, virtual or hybrid) In-person events are ramping back up, and virtual events have become a lot more sophisticated over the past year. And we'll probably see a lot more…

6 ways to incorporate SEO into the first days of your startup

06/11/2021 6 ways to incorporate SEO into the first days of your startup A lot of startups don’t have someone focused on marketing early on. It’s usually just one of the myriad things one of the founders works on but isn’t…

Better books make better reps

If you enjoyed what you read here, then you might be interested in what we're doing at Gradient Works. We're on a mission to eliminate territories forever. How? Something we call dynamic books.

Learn more about dynamic books