Say goodbye to territory trouble
Gradient Works puts high-fit accounts in your name, adjusts your book as the market shifts, and keeps you focused on what matters. Spend your time selling, not sorting.
Before and after Gradient Works
Before
- Your book has 800 accounts. You have no idea which ones are worth calling this week.
- Tenured reps hold the best accounts. You inherit accounts nobody has called in months.
- A hot lead from an account you own goes to someone else because routing logic is outdated.
- You lose a month on a deal that didn’t fit and was never going to close.
- You start a new territory and spend the first quarter figuring out what’s worth prioritizing.
After
- Your book is 200 accounts, scored for fit. You know exactly which tier to call first.
- Books refresh by fit and engagement, not tenure. Everyone starts from the same quality floor.
- Inbound signals from accounts you own route to you automatically.
- Account fit scores are visible on every Salesforce record before you make your first call.
- New reps get a curated book of high-potential accounts on day one. No quarter-long scramble.
What sales reps get from Gradient Works
A focused book
Your book stays small, scored for fit, and refreshed automatically as your market shifts. Every account in it is worth calling.
Accounts worth calling
Know which accounts are worth your time before your first call. Fit scores, built from your best customers, are on every Salesforce record.
Own your pipeline
See which accounts you’ve worked, which you haven’t touched, and how your engagement is converting to pipeline. Close gaps before they cost you quota.
What teams say about their reps’ results
“We used to hand reps zip codes. Now, we hand them opportunity.”
Nora Soza, Sr Director GTM Strategy & Operations, Box
“Our reps are thrilled because they know the accounts we assign from Gradient Works are going to be worth reaching out to, and our ops team loves having this new ability to source high-potential accounts.”
Sales Ops Manager, Thoropass
“You can’t just tell them [reps] something, you have to show them. Within a few months, I had people slacking me about how cool it was.”
Jamie Edwards, Head of GTM Operations & Tools, Gusto
Questions we hear from sales reps
Do I keep accounts I’m already working?
Any account you’ve engaged recently stays in your book. Dynamic books reclaim accounts that have gone dark for an extended period, not ones you’re actively building.
Will this change how I work in Salesforce?
No new tools. Your book shows up as your account list in Salesforce, same as always. The difference is the quality and size of that list.
How do account scores actually work?
Market Map scores each account by similarity to your best closed customers. The cluster label (like “vertical SaaS for construction”) shows you why an account scored well, not just that it did.
What if I’ve been building a relationship with an account?
Accounts you’ve engaged don’t get redistributed. The system tracks your actual activity and keeps those accounts with the rep working them.
What if my company doesn’t use Salesforce?
Bookbuilder and the rep coverage view run inside Salesforce. Account scoring and territory planning work with HubSpot too. Ask your ops team what’s live in your stack.
What’s in it for me if I’m not the buyer?
Better accounts, less time sorting. Reps on dynamic books average 1–2 hours a day back from manual prospecting. Most describe it as finally knowing what to work.
See what Gradient Works can do for your team
Try it free or book a demo and start working better accounts within weeks.