Where great accounts meet accountability
When your reps have the right accounts and you can see exactly how they’re working them, coaching is specific, ramp time shrinks, and attainment spreads more evenly across your team.
Before and after Gradient Works
Before
- 1:1s run on call counts and email numbers, not on which accounts got worked.
- Reps with the same quota have books with wildly different potential. Attainment reflects it.
- A rep turns over and their accounts go dark until pipeline dries up and someone asks why.
- Coverage gaps appear in the quarter-end review, not in time to do anything about them.
- New reps take months to ramp because their starting book is everyone else’s leftovers.
After
- Every 1:1 opens with account-level data: worked, touched, not started — specific enough to coach on.
- Every rep starts with accounts of the same quality tier. Attainment spreads more evenly.
- Rep turnover triggers automatic redistribution; accounts don’t sit dark waiting to be reassigned.
- Coverage gaps show up in the weekly dashboard, weeks before they show up in the forecast.
- New reps get a curated book of high-fit accounts on day one and ramp faster as a result.
What sales managers get from Gradient Works
Focused reps
Each rep gets a focused book of high-fit accounts, scored by similarity to your best customers and refreshed as your market shifts.
Fair territories
Every rep starts with an equitable territory built on fit data, not geography. When headcount changes, coverage adjusts the same day.
What sales leaders say about their team’s results
“We used to hand reps zip codes. Now, we hand them opportunity.”
Nora Soza, Sr Director GTM Strategy & Operations, Box
“Our reps are thrilled because they know the accounts we assign from Gradient Works are going to be worth reaching out to, and our ops team loves having this new ability to source high-potential accounts.”
Sales Ops Manager, Thoropass
“With dynamic books, we can quickly react to what’s going on in the market and refocus our energy on industries where deals are still moving.”
Kevin McKeown, CRO, Beekeeper
Questions we hear from sales managers
Do we need Salesforce?
Bookbuilder, Routing, and Analytics run inside Salesforce — you need it to use them. Market Map and Carve work independently and support HubSpot too. If you’re on a different CRM, reach out and we’ll map what fits your stack.
How long does setup take?
Most teams have reps working better accounts within 2–4 weeks. Rep-facing changes roll out with your next assignment cycle — no cutover day for your team.
Will our CRM data hold this back?
Market Map scores accounts by similarity to your best customers, not by data completeness. Most teams find their data is workable from day one.
How do I know it’s improving performance?
Analytics gives you a manager view: rep leaderboard, individual drill-down, and worked/touched/uncalled breakdowns. Coverage rates are trackable week over week.
What about rep adoption?
Reps get a smaller, higher-quality book. Most describe it as finally having accounts worth calling. Adoption tends to follow the quality of the accounts.
Is there a way to start without a full commitment?
Free tier covers up to 5 reps at no cost. For larger teams, a 3-month POC lets you validate ROI before committing annually.
See what Gradient Works can do for your team
Try it free or book a demo — most teams have reps working better accounts within weeks.