Gradient Works Assignment Pricing

Gradient Works Assignment pricing is simple, and based entirely on usage. No per-user fees.

Gradient Works Assignment

starting at


per month, paid annually

Our simple pricing starts with a standard monthly platform access fee, plus a tiered volume-based assignment charge. All accounts include: 

  • Full access to the Gradient Works Assignment Salesforce package
  • Assignment of any built-in or custom object
  • Adaptive round robin logic based on weight, capacity, availability
  • Lead to account matching
  • Logging, audit history and reporting
  • Capacity meters
  • Slack, Google Workspace, Microsoft 365, Outreach, Salesloft integrations
  • Book It Live instant scheduling
  • Salesforce Flow support
  • Unlimited users
  • Premium onboarding and support


Frequently asked questions

What does Gradient Works cost?
We know that most sales teams spend at least $500 per rep every month on tools. We’re don't want to contribute to that expensive user tax. Our pricing is simple, and tied directly to the value our product provides your company:

  • Platform fee, a set charge per Salesforce instance
  • Assignments, a tiered cost per every 1,000 monthly assignments

That’s it. No seat fees. So invite everyone! Assign new leads to SDRs, qualified opps to AEs, new customer accounts to CSMs and AMs, PQLs to sales reps, and anything else you can think of. And because there tend to be fewer assignments further into the customer lifecycle, you’re not going to spend more assigning every stage change with Gradient Works than you would assigning only leads with another product.

How many assignments do I need?
The usage-based portion of our pricing is based on how many assignments you expect to perform. An assignment is a lead, contact, account or opportunity assigned, or routed, through our product. How many inbound leads do you get a month? How many opportunities are created? How many new customers are assigned?

If you have high-volume inbound activity, you may need something that supports more assignments. But many companies can start with our entry-level tier, which includes 1,000 assignments per month. We'll walk you through it.

What kind of support and implementation help will I get?
Our team will lead you through account setup, making sure all your rules and queues are set up correctly. And we’re here to help at any point along the way. We’re still small, and we know how important every single customer is to our future success, and we promise to treat you accordingly.

What if we already use a lead routing tool?
Our implementation team will make sure everything in your existing tool is transferred over to the Gradient Works system, at no extra cost to you. And we know you’ll be happy with the switch - our software is easier to maintain than anything you’ve used before, and it's very flexible, so it does a lot more than just routing leads.

What if we have a lot of custom Salesforce code?
No worries if you have custom Salesforce code! We can work with your Salesforce developers to make sure that even your most complex routing logic is implemented correctly in Gradient Works. And the best part is that any admin can make changes to Gradient Works, so you won’t need to pull in expensive technical resources to update it later.

Is there a self-service option?
Right now, we don’t offer anything self-service, but we’re considering it for the future. Are you interested in a self-service option? Let us know, so we can convince our CEO to work on this sooner rather than later.

Do you offer monthly payments? What about a free trial? 
Our plans are billed annually, so we don’t have any monthly options at this time. We might be able to set up a trial or pilot though, so reach out if you’re interested.

What CRMs does Gradient Works support? 
Right now, we're native to Salesforce, but we'll be adding support for other CRMs like HubSpot soon.

Is there any technical documentation? 
Sure is! Look at our docs here.

What if I have more questions? 
Just ask! We'd love to talk to you. Get in touch here.

Trusted by these innovative companies

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“With Gradient Works, we’ve been able to change the way we manage the flow of our entire sales process. That includes inbound routing that takes time zones into account, weighted opportunity routing, and account manager assignment so new customers realize value more quickly. Gradient Works has helped us increase our revenue velocity - optimizing who’s receiving what and reducing latency across our full sales cycle.”
-Kevin McKeown SVP, Global Sales at Pathwire

Let's start with a 30-minute, personalized demo


Want to see it first? 

Our team would love to show you everything Gradient Works Assignment can do to automate your lead distribution and rules of engagement.