The Gradient Works Blog
The future of territories is not geography. It's dynamic books.
03/24/2023 The future of territories is not geography. It's dynamic books. The future of SaaS territory design is not geo-based territories. The future of territory design is dynamic books.
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Watch now: On-demand webinar about the role of RevOps in reducing CAC
03/22/2023 Watch now: On-demand webinar about the role of RevOps in reducing CAC We recently held a webinar in partnership with RevOps Co-op about how RevOps can help reduce customer acquisition cost (CAC).  
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How to help your reps build more pipeline with Account Coverage
03/20/2023 How to help your reps build more pipeline with Account Coverage It takes 8+ touches to engage a B2B prospect. Multi-threaded deals are 30-50% more likely to close, so reps need to engage multiple contacts per…
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Get our new guide to better rules of engagement
03/15/2023 Get our new guide to better rules of engagement Who owns which accounts when? It matters. A lot. And you can't think about account ownership on your sales team without thinking about rules of…
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Using intent data to forecast across the customer lifecycle
03/10/2023 Using intent data to forecast across the customer lifecycle Every company goes through an ICP exercise, identifying the right customers for your business, For B2B organizations, those descriptive attributes…
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5 things to read right now about CAC payback
03/01/2023 5 things to read right now about CAC payback We recently joined RevOps Co-op in a webinar about reducing CAC payback for RevOps. We've been talking a lot lately about CAC (customer acquisition…
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The 7 building blocks for better books of business
02/27/2023 The 7 building blocks for better books of business Every sales rep wants a better book of business. Everyone wants those Glengarry leads and the hottest inbounds. Sellers want access to new accounts…
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Increasing sales pipeline with intent-driven account coverage
02/23/2023 Increasing sales pipeline with intent-driven account coverage Your board expects growth this year, but it’s a tough time to run a sales team. Fewer reps are making quota, companies are adjusting targets, and…
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Introducing Account Coverage
02/16/2023 Introducing Account Coverage Pipeline generation starts with account coverage. After all, you can't book a meeting with an account you never talk to. Today, we're excited to…
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Better books make better reps

If you enjoyed what you read here, then you might be interested in what we're doing at Gradient Works. We're on a mission to eliminate territories forever. How? Something we call dynamic books.

Learn more about dynamic books