The Gradient Works Blog
Sales reps, please don't do this
09/02/2021 Sales reps, please don't do this We don't tend to talk a lot about how to do sales on this blog. Lots of other people do that better than us. Instead, we focus more on structuring…
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Celebrating one year of our newsletter, and some changes along the way
08/24/2021 Celebrating one year of our newsletter, and some changes along the way It's the one-year anniversary of our Up and to the Right newsletter! Hayes and I started the newsletter as a place for us to explore ideas, refine…
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Key takeaways from Salesforce's 7th State of Marketing report
08/18/2021 Key takeaways from Salesforce's 7th State of Marketing report When Salesforce releases a research report, it makes sense to listen. So, when the enterprise cloud and CRM giant released its 7th State of Marketing…
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Unification vs. alignment in revenue organizations
08/04/2021 Unification vs. alignment in revenue organizations Alison Elworthy, EVP of Revenue Operations at HubSpot, recently wrote about why diversity is critical in RevOps leadership. I absolutely love how she…
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The 5 skills you need to be a better communicator
08/02/2021 The 5 skills you need to be a better communicator Everything I need to know (about communication skills) I learned in (my daughter's) kindergarten. I attended my daughter’s kindergarten orientation…
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Forget hybrid workplaces: Your company needs to be ping pong proof
07/22/2021 Forget hybrid workplaces: Your company needs to be ping pong proof Before you even think about a hybrid work arrangement, you need to first make sure your workplace is ping pong proof.
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A viral marketing success in real life
07/19/2021 A viral marketing success in real life Our family went to the beach last week. As is tradition if you're from North Carolina, we’ve been going to the NC coast every summer for years. We…
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The retirement of business attire
07/13/2021 The retirement of business attire We're well over a year into this pandemic, and a lot has changed. And I mean a lot. The world has adapted so quickly in so many ways, especially the…
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Moving from sales enablement to revenue enablement
06/30/2021 Moving from sales enablement to revenue enablement Gartner reports that 43% of B2B customers prefer "a rep-free experience" (and that number predictably increases when you look at younger buyers, like…
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