The Gradient Works Blog

What makes a successful CRM implementation? What does a CRO need to be thinking about when it comes to Salesforce? 

Let’s talk about messaging and hard it is to do well. Have you ever noticed how bad most website copy is? How every B2B software company’s website looks the same? How every sales outreach email feels like it's copied from one template? 

Before you think "oh no, not another blog post about the pandemic," please hear me out for just a minute. We need to talk about fatigue, information overload, and anxiety. Sounds fun, right? No, of course it doesn't. But if you work on or run a customer-facing team, you need to be thinking about what these things mean for your prospects and customers.

Every job has its own jargon and acronyms. But revenue organizations might have more acronyms than most. If you work in sales, marketing or RevOps, you probably hear dozens of acronyms every day - ARR, ABM, ERP, CAC, ABC, BDR, SQL, ZAP, CLM, etc... (okay maybe a couple of these aren't real, but the rest are). 

Let's face it, social media is a crucial channel for marketing in the digital age. For us, LinkedIn has been such an important channel in telling the early Gradient Works story, and we want to dig into what we've learned so far. In our recent post about what marketing is when you don’t have a product, we talked about how LinkedIn has been the right place to be to market our B2B content, but what exactly has that looked like?

One of the biggest issues in lead routing is duplicate accounts. Messy CRM data contributes to sales collisions, process delays, and even lost revenue. You need to be able to quickly match new leads to accounts and route them to the right sales rep. So how do you actually implement lead-to-account matching?

For the past few months, we’ve been quietly working with a few companies in a private beta of our software. Today, we’re ready to expand that beta more widely.