The Gradient Works Blog

This post is part of a technical series to help Salesforce Admins automate business processes using Flow. We're very excited to feature our new guest author, Zane McCarthy! Zane's an expert on all things Salesforce and sales operations, so read on.

When your organization gets to the point that you have a) leads coming in on a regular basis and b) multiple sales reps, you quickly realize you need a way to divide up those leads among your reps. If you're using Salesforce, you may have noticed a built-in feature called Lead Assignment Rules. Sounds perfect, right? Sort of. We'll walk you through it.

This post is part of a technical series to help Salesforce Admins automate business processes using Flow.

You're probably familiar with formula fields in Salesforce. With a little bit of Excel-like code you can create a read-only field that automatically computes a value for you based on other fields. Well, that's exactly how their cousins, formula resources, work in Flow. There are some important differences, though, so it's worth digging a little deeper into how to use formulas in Salesforce Flow.

Your sales organization likely uses a combination of qualification sources for new leads. You've got MQLs coming from marketing, SQLs coming from your SDR team, and now PQLs (product qualified leads) coming from product usage. So how do you successfully integrate PQLs into your sales motion? 

A few weeks ago, I wrote about messaging and how to write better sales and marketing copy. Today, I’m going to take those ideas a little further and talk about the larger - and far more difficult - job of positioning. 

This post is part of a technical series to help Salesforce Admins automate business processes using Flow.

Just about every automation you build in Salesforce Flow needs to modify and update records at some point. It may be the most common Flow use case. However, as with many things in Flow, the options and nuances can make it a little daunting at first. We'll walk you through it.

This post is part of a technical series to help Salesforce Admins automate business processes using Flow.

Loops are one of the more powerful things you can do in Salesforce Flow. The open up all sorts of possibilities but they're also a bit intimidating. That's totally understandable! The other kinds of Salesforce automation (like Process Builder) don't even include loops. In this post we'll provide a full guide to loops in Salesforce Flow, including an example using Flow loops to perform efficient record updates.