Get up and to the right

B2B businesses can spend 40% of revenue on sales and marketing, but 78% still say consistent growth is a challenge. At Gradient Works, we want to change that.

Up and to the Right is our newsletter about building, scaling and optimizing revenue organizations. Get advice you can actually use with expert Q&As, detailed discussion, and useful tips from people who've been there. 

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We've been there

Gradient Works is here to help increase sales velocity for B2B revenue organizations. We're an early-stage software startup in Austin, founded by experienced entrepreneurs with background across the revenue organization and customer lifecycle. 

We’ve started companies. We’ve sold companies. We’ve worked in small startups, growth-stage companies, and publicly traded corporations. We’ve seen things work well, and we’ve seen them fail spectacularly. We still don’t have all the answers, but we can help.

Hayes Davis

Hayes Davis, Co-Founder

Previously, Hayes was SVP of Revenue Operations at Cision, where he ran a global team of 50 supporting nearly 600 sellers. He was also co-founder and CEO of Union Metrics until its successful acquisition by TrendKite in 2018.

Jenn Deering Davis

Jenn Deering Davis, Co-Founder

Jenn has 20 years experience in comms, marketing and customer experience. She holds a PhD in Communication from UT Austin. She was co-founder and Head of CX at Union Metrics, and VP of Global Communications at Cision.

Newsletter now, product coming soon

We've started publishing a biweekly revenue newsletter while we work on our first product, which is coming later this year. Subscribe to our Up and to the Right newsletter as we explore topics like revops, sales and marketing tech, B2B sales team management, and growing a subscription business.

And stay tuned for news about our first product soon.