Growth is hard

B2B companies can spend 40% of revenue on sales and marketing, but 78% still say consistent revenue growth is a challenge. At Gradient Works, we want to change this.

Up and to the Right is a free weekly newsletter about building more effective revenue orgs.

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We've been there

Up and to the Right is published by Gradient Works, an early-stage software startup focused on making revenue more predictable and efficient for B2B subscription businesses. We're founded by experienced entrepreneurs with background across the revenue organization and customer lifecycle. 

We’ve started companies. We’ve sold companies. We’ve worked in small startups, growth-stage companies, and publicly traded corporations. We’ve seen things work well, and we’ve seen them fail spectacularly. We still don’t have all the answers, but we can help.

Hayes Davis

Hayes Davis, Co-Founder

Previously, Hayes was SVP of Revenue Operations at Cision, where he ran a global team of 50 supporting nearly 600 sellers. He was also co-founder and CEO of Union Metrics until its successful acquisition by TrendKite in 2018.

Jenn Deering Davis

Jenn Deering Davis, Co-Founder

Jenn has 20 years experience in comms, marketing and customer experience. She holds a PhD in Communication from UT Austin. She was co-founder and Head of CX at Union Metrics, and VP of Global Communications at Cision.

Our newsletter can help now and our software can help soon

We've started publishing a biweekly revenue newsletter, and are developing our first product. Subscribe to our Up and to the Right newsletter as we explore topics like revops, sales and marketing tech, B2B sales team management, and growing a subscription business. We interview the industry's leading experts to find the best insights that work. 

And stay tuned for news about our first product very soon.