The
territory planning

platform for commercial sales

Q: What is Gradient Works?

Gradient Works is the pipeline platform for commercial sales teams. It replaces static territories with dynamic books — smaller, continuously refreshed account sets built on AI fit scoring — so reps spend their time on accounts that can actually convert.

Q: Who is Gradient Works for?

Gradient Works is built for commercial sales teams — typically companies with 10–100 reps in a mix of AE, BDR, and SDR roles. It's primarily configured by Revenue Operations and used by sales managers and reps. It works alongside Salesforce and HubSpot.

Gradient Works replaces spreadsheet territory planning with AI-built plans that hold up all year. Start annual planning with Gradient Works and create better territories faster.

Trusted by commercial sales teams at

Box Gusto Upwork Quotapath Thoropass ChurnZero Attentive Beekeeper

+16%

more opportunities created per rep

50%

more opps from dynamic vs static territories

5x

faster territory planning with Carve

1-2h

saved per rep per day on manual prospecting

End-to-end territory design

Plan the territories. Deploy them to Salesforce. Keep them current all year. One system, not four.

Plan

Score your account universe and build territory scenarios with AI.

Learn more about account scoring

Deploy

Push the plan straight to Salesforce. No spreadsheets, no re-entry.

Learn more about Carve

Manage

Books refresh automatically. Pipeline coverage stays visible in real time.

Learn more about analytics

Built for AI agents

Describe your territory plan in plain language. Carve builds it.

Pull scenarios, apply overrides, and deploy straight from Claude, ChatGPT, or Cursor with the Gradient Works MCP.

Learn about the MCP

Static territories don't work. Here's why.

When reps have 200+ accounts, they cherry-pick the familiar ones and ignore the rest. Good accounts go cold. New reps struggle to find where to start. RevOps spends weeks on territory planning that's stale within a month.

The result: uneven pipeline, unpredictable quota attainment, and a lot of wasted potential.

There's a better way to run territories

Instead of assigning reps a static list of hundreds of accounts, Gradient Works gives each rep a small, curated book of their best-fit accounts. When an account goes unworked, it automatically returns to the pool and gets replaced with a fresh one. Territories stay balanced. Reps stay focused.

That's what we call a dynamic book: a focused set of 100–150 high-fit accounts that refreshes automatically as reps work.

Learn how it could work for you >

Real results from teams like yours

"We've increased our meeting rate by 18% and reduced SDR and ops time spent on prospecting and manual assignment. Even team morale has improved."

"This has been my favorite transformational system change for our business."

"We can quickly react to what's going on in the market and refocus our energy on industries where deals are moving well. We can adapt to market conditions or discover a new TAM."

Start free. No sales call required.

Get started with Gradient Works territory planning at no cost. Connect your CRM, carve your first territories, and see the platform in action.

Want a custom demo?

Frequently asked questions

What is Gradient Works?

Gradient Works is the territory planning and annual planning platform for RevOps. It replaces spreadsheets with AI-built territory scenarios. Dynamic books keep account sets fresh all year.

What is a dynamic book?

A dynamic book is a focused set of 100–150 high-fit accounts assigned to a single rep at any given time. Unlike a static territory that hands a rep thousands of accounts and tells them to prioritize, a dynamic book is curated by fit score and automatically replenished when accounts are worked and move on.

Who is Gradient Works for?

Gradient Works is built for commercial sales teams, typically companies with 10–100 reps in a mix of AE, BDR and AM roles. It's primarily configured by Revenue Operations and used by sales managers and reps. It works alongside Salesforce and HubSpot.

How does Gradient Works improve outbound pipeline?

Gradient Works improves pipeline by fixing account selection and assignment: the layer that most outbound optimization ignores. Teams using Gradient Works average 16% more opportunities per rep, and dynamic books produce 50% more opportunities than static territories in head-to-head comparisons.

How does Gradient Works decide which accounts reps should work?

Gradient Works scores every account in your CRM 0–100 using Market Map, which measures similarity to your actual closed-won customers, not just a rules-based ICP profile. The highest-scoring accounts are automatically distributed into rep books via Bookbuilder, and Analytics tracks whether those accounts are being covered and converting to pipeline.

What about data security?

Gradient Works is SOC 2 Type 2 certified. Please see our trust and safety page here.

Your reps' best accounts are already in your CRM. Let's make sure they're working them.

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The territory planning platform for commercial sales