What is Gradient Works?

Gradient Works is the pipeline platform for commercial sales teams. It replaces static territories with dynamic books — smaller, continuously refreshed account sets built on AI fit scoring — so reps spend their time on accounts that can actually convert.

What is a dynamic book?

A dynamic book is a focused set of 100–150 high-fit accounts assigned to a single rep at any given time. Unlike a static territory that hands a rep thousands of accounts and tells them to prioritize, a dynamic book is curated by fit score and automatically replenished when accounts are worked and move on.

Who is Gradient Works for?

Gradient Works is built for commercial sales teams — typically companies with 10–100 reps in a mix of AE, BDR, and SDR roles. It's primarily configured by Revenue Operations and used by sales managers and reps. It works alongside Salesforce and HubSpot.

How does Gradient Works improve outbound pipeline?

Gradient Works improves pipeline by fixing account selection — the layer that most outbound optimization ignores. Teams using Gradient Works average 16% more opportunities per rep, and dynamic books produce 50% more opportunities than static territories in head-to-head comparisons.

How does Gradient Works decide which accounts reps should work?

Gradient Works scores every account in your CRM 0–100 using Market Map, which measures similarity to your actual closed-won customers — not a rules-based ICP profile. The highest-scoring accounts are automatically distributed into rep books via Bookbuilder, and Analytics tracks whether those accounts are being covered and converting to pipeline.