About Gradient Works

We started Gradient Works to tackle one of the most painful things in revenue at scale — making sure the right rep takes the right action with the right account at the right time — with a new approach to territory management that helps sales leaders increase attainment. We call it dynamic books.

Why? Because being a CRO, VP of Sales, or any other revenue leader is hard. In our previous roles as founders and GTM executives, we know how difficult it is to call your shot and hit it - over and over and over again. Doing that at scale requires sophisticated orchestration that we’re only just beginning to be able to manage effectively.

Territories are the last untouched frontier for rep productivity. They're also universally loathed by sales teams. Because of that, we're not building a SaaS product to make the old way easier; we're pioneering a new way.

We're changing how B2B sales teams drive pipeline using a hyper-efficient account coverage model called dynamic books. It's a holistic, AI-driven approach to segmentation, prioritization and coverage that operates on a continuous cycle to ensure reps always work optimal accounts. At its core, it eliminates the legacy "territory carving" process that ultimately prevents quota capacity from flowing where it's needed to best meet demand.

We think dynamic books is the coverage model sales teams will adopt in the future; in a few years zip codes and simple industry segmentation will be archaic. 

So far, our customers' results show that we're right. The set more meeting, create more opportunities, expand into new segments. And all of them are increasing pipeline and closed/won revenue after implementing Gradient Works.

Won't you join us?

-Hayes Davis, Co-Founder & CEO