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4 tips for better CRM data hygiene

08/27/2024 4 tips for better CRM data hygiene In B2B sales, strategy and speed are everything. But even the best-laid plans can fall apart if your CRM data is riddled with missing, duplicated, or…

Adding new data into your account score

08/08/2023 Adding new data into your account score Building an effective account scoring model includes a mass of data points about prospects (demographics and firmographics), web engagement, buying…

3 steps to creating a more actionable ICP

06/28/2023 3 steps to creating a more actionable ICP Every B2B company defines an ICP and uses various firmographic, technographic, demographic and behavioral criteria to segment the universe of…

Mastering B2B inbound lead qualification

05/17/2023 Mastering B2B inbound lead qualification Qualifying inbound leads requires a systematic approach to evaluating a new lead's potential and determining its fit as a potential customer.

How to develop the right account scoring model

03/30/2023 How to develop the right account scoring model Today, we're going to talk about how to find the right account scoring model and methodology for your B2B revenue organization.

Intent and timing when you don’t have budget for 6sense

03/29/2023 Intent and timing when you don’t have budget for 6sense Sales and marketing teams are looking for avenues for growth. Growth strategies like ABM, PLG, and going upmarket rely on timing signals to identify…

Using intent data to forecast across the customer lifecycle

03/10/2023 Using intent data to forecast across the customer lifecycle Every company goes through an ICP exercise to identify the ideal customer for their business. For B2B organizations, those attributes provide…

Using multi-touch attribution across the customer journey

01/13/2023 Using multi-touch attribution across the customer journey Marketing attribution often feels like the “Golden Ticket” idea from The Office. If the campaign works, give us all the credit. If not, we didn’t do…

Dynamic books and PLG

09/28/2022 Dynamic books and PLG Whether your company is fully product-led, or if PQLs are just one piece of your demand pipeline, a product-led sales motion requires agility,…

Better books make better reps

If you enjoyed what you read here, then you might be interested in what we're doing at Gradient Works. We're on a mission to eliminate territories forever. How? Something we call dynamic books.

Learn more about dynamic books