The Gradient Works Blog
Adding new data into your account score
08/08/2023 Adding new data into your account score Building an effective account scoring model includes a mass of data points about prospects (demographics and firmographics), web engagement, buying…
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3 steps to creating a more actionable ICP
06/28/2023 3 steps to creating a more actionable ICP Every B2B company defines an ICP and uses various firmographic, technographic, demographic and behavioral criteria to segment the universe of…
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Mastering B2B inbound lead qualification
05/17/2023 Mastering B2B inbound lead qualification Qualifying inbound leads requires a systematic approach to evaluating a new lead's potential and determining its fit as a potential customer.
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How to develop the right account scoring model
03/30/2023 How to develop the right account scoring model Today, we're going to talk about how to find the right account scoring model and methodology for your B2B revenue organization.
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Intent and timing when you don’t have budget for 6sense
03/29/2023 Intent and timing when you don’t have budget for 6sense Sales and marketing teams are looking for avenues for growth. Growth strategies like ABM, PLG, and going upmarket rely on timing signals to identify…
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Using intent data to forecast across the customer lifecycle
03/10/2023 Using intent data to forecast across the customer lifecycle Every company goes through an ICP exercise to identify the ideal customer for their business. For B2B organizations, those attributes provide…
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Using multi-touch attribution across the customer journey
01/13/2023 Using multi-touch attribution across the customer journey Marketing attribution often feels like the “Golden Ticket” idea from The Office. If the campaign works, give us all the credit. If not, we didn’t do…
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Dynamic books and PLG
09/28/2022 Dynamic books and PLG Whether your company is fully product-led, or if PQLs are just one piece of your demand pipeline, a product-led sales motion requires agility,…
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3 tips to creating an account scoring model today
08/30/2022 3 tips to creating an account scoring model today Do you have a Price is Right strategy? Most of us think we could play the game better than the contestant. In reality, a lot of the strategy is…
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