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The Gradient Works Blog

A viral marketing success in real life

07/19/2021 A viral marketing success in real life Our family went to the beach last week. As is tradition if you're from North Carolina, we’ve been going to the NC coast every summer for years. We…

Blank-slate marketing

06/24/2021 Blank-slate marketing Let's talk about blank-slate marketing. Blank-slate marketing includes early-stage marketing, like what we’re doing at Gradient Works, as we're…

Get better leads from events (no matter if they're in-person, virtual or hybrid)

06/15/2021 Get better leads from events (no matter if they're in-person, virtual or hybrid) In-person events are ramping back up, and virtual events have become a lot more sophisticated over the past year. And we'll probably see a lot more…

6 ways to incorporate SEO into the first days of your startup

06/11/2021 6 ways to incorporate SEO into the first days of your startup A lot of startups don’t have someone focused on marketing early on. It’s usually just one of the myriad things one of the founders works on but isn’t…

Business lessons learned from renovating a house during a pandemic

05/18/2021 Business lessons learned from renovating a house during a pandemic We’re moving into a new house this week. This move has been a while in the making, and I've had a lot of time to reflect on what renovating a house…

The four parts of better B2B storytelling

05/05/2021 The four parts of better B2B storytelling Good morning, class. Today we're going to talk about storytelling and the role it plays it B2B marketing.

So you want to talk about chatbots

04/21/2021 So you want to talk about chatbots Imagine this: You’ve just discovered this amazing company that has exactly what you need to help you. You immediately head to their website to buy…

04/06/2021 A framework for better brand positioning A few weeks ago, I wrote about messaging and how to write better sales and marketing copy. Today, I’m going to take those ideas a little further and…

Behind the scenes of sales and marketing

03/11/2021 Behind the scenes of sales and marketing Over the past few months, part of my job at Gradient Works has been prospecting new leads for the company. When I first started out at Gradient Works…

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