The Gradient Works Blog
Using multi-touch attribution across the customer journey
01/13/2023 Using multi-touch attribution across the customer journey Marketing attribution often feels like the “Golden Ticket” idea from The Office. If the campaign works, give us all the credit. If not, we didn’t do…
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Dynamic books and PLG
09/28/2022 Dynamic books and PLG Whether your company is fully product-led, or if PQLs are just one piece of your demand pipeline, a product-led sales motion requires agility,…
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An introduction to account scoring: 3 tips to creating a model today
08/30/2022 An introduction to account scoring: 3 tips to creating a model today Do you have a Price is Right strategy? Most of us think we could play the game better than the contestant. In reality, a lot of the strategy is…
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This year I’ve learned: The marketing edition
08/25/2022 This year I’ve learned: The marketing edition Early stage marketing is both exactly like and somehow also nothing like marketing at a later stage company. What do I mean? Read on.
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4 tips for preventing - or cleaning up - dirty data
08/12/2022 4 tips for preventing - or cleaning up - dirty data Every office has that one closet. You know the one. The closet of old technology, swag and apparel with old logos, etc. Every once in a while, an…
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Intent signals and why they matter to marketing and sales
07/13/2022 Intent signals and why they matter to marketing and sales There are so many classic, ongoing battles in history: The Hatfields and McCoys, dog people vs cat people, sales vs marketing. Arguably, 90% of the…
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PLG lead routing: Converting free users to paying customers
06/22/2022 PLG lead routing: Converting free users to paying customers How do you most effectively convert free users into paying customers? If you're using or considering a PLG (product led growth) motion in your sales…
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The 47 must-know RevOps stats for 2022
04/08/2022 The 47 must-know RevOps stats for 2022 Everyone likes stats. Salespeople and marketers love them. We've collected some of our favorite RevOps stats here. They include findings from all…
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The only lead distribution guide you'll ever need
01/19/2022 The only lead distribution guide you'll ever need We've got a brand new resource to help sales and marketing teams increase revenue velocity. This one is all about lead distribution (or lead routing…
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