The Gradient Works Blog
An introduction to account scoring: 3 tips to creating a model today
08/30/2022 An introduction to account scoring: 3 tips to creating a model today Do you have a Price is Right strategy? Most of us think we could play the game better than the contestant. In reality, a lot of the strategy is…
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This year I’ve learned: The marketing edition
08/25/2022 This year I’ve learned: The marketing edition Early stage marketing is both exactly like and somehow also nothing like marketing at a later stage company. What do I mean? Read on.
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4 tips for preventing - or cleaning up - dirty data
08/12/2022 4 tips for preventing - or cleaning up - dirty data Every office has that one closet. You know the one. The closet of old technology, swag and apparel with old logos, etc. Every once in a while, an…
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Intent signals and why they matter to marketing and sales
07/13/2022 Intent signals and why they matter to marketing and sales There are so many classic, ongoing battles in history: The Hatfields and McCoys, dog people vs cat people, sales vs marketing. Arguably, 90% of the…
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PLG lead routing: Converting free users to paying customers
06/22/2022 PLG lead routing: Converting free users to paying customers How do you most effectively convert free users into paying customers? If you're using or considering a PLG (product led growth) motion in your sales…
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The 47 must-know RevOps stats for 2022
04/08/2022 The 47 must-know RevOps stats for 2022 Everyone likes stats. Salespeople and marketers love them. We've collected some of our favorite RevOps stats here. They include findings from all…
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The only lead distribution guide you'll ever need
01/19/2022 The only lead distribution guide you'll ever need We've got a brand new resource to help sales and marketing teams increase revenue velocity. This one is all about lead distribution (or lead routing…
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Making the transition to ABX
11/12/2021 Making the transition to ABX Is your team transitioning to an account based marketing approach? What should you prioritize as you move to an ABM or ABX strategy?
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Checking in on what we’ve learned about marketing, a year in
10/26/2021 Checking in on what we’ve learned about marketing, a year in It’s been just over a year since Hayes and I officially incorporated Gradient Works. Throughout this process, we’ve tried to be transparent about the…
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