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The four parts of better B2B storytelling

05/05/2021 The four parts of better B2B storytelling Good morning, class. Today we're going to talk about storytelling and the role it plays it B2B marketing.

So you want to talk about chatbots

04/21/2021 So you want to talk about chatbots Imagine this: You’ve just discovered this amazing company that has exactly what you need to help you. You immediately head to their website to buyfalse

04/06/2021 A framework for better brand positioning A few weeks ago, I wrote about messaging and how to write better sales and marketing copy. Today, I’m going to take those ideas a little further andfalse

Behind the scenes of sales and marketing

03/11/2021 Behind the scenes of sales and marketing Over the past few months, part of my job at Gradient Works has been prospecting new leads for the company. When I first started out at Gradient Worksfalse

What I learned running comms at the world’s biggest comms software company

03/09/2021 What I learned running comms at the world’s biggest comms software company Communications is one of the most common activities at any company. But it's also the least understood and arguably the worst executed.

10 steps to better sales and marketing copy

02/23/2021 10 steps to better sales and marketing copy Let’s talk about messaging and hard it is to do well. Have you ever noticed how bad most website copy is? How every B2B software company’s websitefalse

Marketing in a time of crisis

01/13/2021 Marketing in a time of crisis 2021 has been a year, huh? Just two weeks into this promising new year, and somehow it’s gotten off to an even worse start than last year. We’refalse

What is marketing when you don't even have a product yet?

12/29/2020 What is marketing when you don't even have a product yet? Marketing at an early-stage, pre-product company looks a lot different than it does at more mature company with a product. When no one is sellingfalse

Account based marketing is more than just marketing

12/16/2020 Account based marketing is more than just marketing ABM is more than just marketing. Really, "account based marketing" is a bad name for it - it should be called "account based everything." Because, tofalse

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