Account scoring you actually use

Most tools give you a number and stop. Gradient Works scores your accounts and gives you a system for acting on it.

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RevOps builds the score. Reps ignore it.

Most companies have a score. Few have a system that makes reps act on it.

Scores land as a field in the CRM with no explanation. Reps can't see why an account ranked the way it did, so they don't trust it.
Even if reps believe the score, there's no operational system that puts high-scoring accounts in front of them. The score just sits there.
Managers have no way to see if scored accounts are getting covered, so the score never gets enforced.

One platform to score, assign, and measure

Market Map uses AI to score accounts based on similarity to your actual closed-won customers instead of hard-coded criteria. AI-generated clusters replace top-down industry codes, helping you find unique groups of accounts to target—without sacrificing explainability.

It doesn't stop with scoring. Bookbuilder gets those scores to reps automatically while analytics shows how they convert to pipeline.

Market Map cluster detail with account scores

What customers say

"We used to hand reps zip codes. Now, we hand them opportunity."

Nora Soza, Sr Director GTM Strategy & Operations, Box

"Our reps are thrilled because they know the accounts we assign from Gradient Works are going to be worth reaching out to, and our ops team loves having this new ability to source high-potential accounts."

Sales Ops Manager, Thoropass

"You can't just tell them something, you have to show them. Within a few months, I had people slacking me about how cool it was."

Jamie Edwards, Head of GTM Operations & Tools, Gusto

Bookbuilder distributions showing prioritized accounts

Results from teams like yours

For RevOps

ICP operationalized from actual closed-won patterns, not a list of criteria to maintain. Box reduced the account-to-rep ratio from 2,000+ to 200–250. SPINS cut from 3,000 to 300–400.

For sales and BDR leaders

SPINS went from 13% to 20% win rate in one year after implementing account scoring and dynamic books.

For the whole team

Reps trust the scores because they can see why each account ranked the way it did. That trust drives coverage: teams using Gradient Works create 16% more opportunities per rep on average.

Account scoring and prioritization, end to end

Gradient Works connects the full workflow: score the account universe, fill rep books with the highest-fit accounts, keep them engaged, and measure which scored accounts convert to pipeline.

Market Map clusters with target accounts

Score accounts. Work the ones that matter.

Gradient Works connects account scoring to rep books and pipeline analytics — so prioritized accounts actually get worked.