Run the revenue system. Stop rebuilding it.
You run the system that creates pipeline. Gradient Works connects territory design, book management, routing, and account scoring so reps always work the right accounts.
Before and after Gradient Works
Before
- Territory scenarios take weeks to build in spreadsheets — rebuilt from scratch every time headcount changes.
- Books go stale between carves. High-fit accounts sit untouched in oversized territories.
- ROE conflicts land on your desk with no documentation. You're settling them on memory and gut.
- Routing rules fall out of sync when headcount or segments change. Leads reach the wrong rep.
- Leadership asks what the coverage model is producing. You have no answer until quarter-end.
After
- Territory scenarios generate in minutes. Leadership picks from three options instead of approving one.
- Books refresh on a cadence you control. Retrievals pull back accounts reps aren't touching.
- Every assignment comes with reasoning reps can read. When someone pushes back, you have an answer.
- Disputes have data behind them. You're not adjudicating — you're pointing to the record.
- Coverage reports show pipeline creation and gaps in real time.
What RevOps does with Gradient Works
Plan
Score your account universe and design the territories your team will actually run. Market Map clusters your TAM by fit so territory boundaries reflect genuine opportunity, not geography.
Execute
Put territory assignments into motion with automated book management and routing. Bookbuilder keeps rep accounts refreshing against their territory; routing enforces ownership on every inbound.
What RevOps leaders say
"We've automated our MQL distribution process with Gradient Works, which has been instrumental to scaling our sales organization for the next stage of our company's growth."
Brandon Smith, Revenue Operations Manager, QuotaPath
"I've carved territories the last 10 years, right? It's never fun. It's something I want to basically eliminate from my job. But after using Carve: I'm looking forward to doing my next carve."
Palen Schwab, Head of Revenue Operations, Liquibase
"For a two-person team like Gabby and myself, we can now do things at a level and scale that would usually take a 5, 6, or 7-person RevOps organization."
Parker Tipton, Head of Field Ops, Forter
Questions we hear from RevOps teams
Do we need Salesforce to use Gradient Works?
Bookbuilder, Routing, and Analytics run natively on Salesforce — you need to be on it to use them. Market Map and Carve work independently, so some teams start there first. If you're on HubSpot CRM or another platform, the full workflow isn't available yet.
How long does implementation take?
Most teams are live in 2–4 weeks. We run implementation — you're not managing it yourself. The biggest variable is CRM data quality: the cleaner your account records, the faster you're running.
Will this replace our RevOps analyst?
No. Carve handles the scenario-building that burns analyst hours. Bookbuilder removes the ongoing work of keeping books current between carves. What you get is capacity for the strategic work that was always getting pushed out.
How will we know it's actually working?
Analytics gives you coverage reports in real time — which reps are covering their books, where pipeline is being created, where accounts are going untouched. You can show leadership a gap map and pipeline data instead of a gut feeling.
Our CRM data isn't clean. How much does that matter?
More for some pieces than others. Market Map clusters accounts by similarity and is more forgiving than rule-based scoring. Bookbuilder and Routing need your account model in reasonable shape. We'll walk you through what that means before you commit.
Is there a way to test this before committing?
The free tier includes the full platform for up to 5 reps — no credit card required. For larger teams, we offer a 3-month POC so you can validate impact before signing an annual contract.
See what Gradient Works can do for your team
Try it free or book a demo — most teams are up and running in weeks.