Pipeline visibility before the forecast

Coverage reports and rep analytics show you how outbound activity becomes pipeline — while there's still time to do something about it.

Try it free Request a demo

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See exactly how pipeline gets created

Gradient Works Analytics is purpose-built for the top of the funnel. Track coverage gaps, rep-level engagement, and opp creation rate in one place — not buried in three different dashboards.

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Coverage Reports

Track every account in every segment

Coverage reports measure pipeline creation and engagement across any segment you define. Tier 1 accounts, a specific vertical, or a named target list — all in one view.

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Rep Reports

See who's engaging their book and who isn't

Rep reports surface engaged accounts, unengaged accounts, and opp creation rate per rep. Coach on real behavior instead of guesses.

Pipeline Creation

Measure pipeline creation as it happens

Watch opps created, opp creation rate, and open pipeline trend in real time. A coverage report auto-creates for every Target Book, so visibility starts on day one.

Activity Thresholds

Set the bar for what "worked" means

Define activity thresholds by role and segment. The same account doesn't need the same treatment for an SDR and an AE.

Built for the whole revenue team

Analytics tracks account coverage across your team. See which reps are engaging their high-fit accounts, which accounts are going untouched, and how that coverage is translating to pipeline creation.

RevOps - Quantify coverage gaps with a number, not a hunch.
Sales leaders - See pipeline creation trends weeks before the forecast.
Sales managers - Coach reps on the accounts they're actually neglecting.

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"You can't just tell them [reps] something, you have to show them. Within a few months, I had people slacking me about how cool it was."

Jamie Edwards, Head of GTM Operations & Tools, Gusto

"Outreach, Salesforce — so many tools really suck at reporting on the absence of data. You can't write a report that says 'show me every account that's never been contacted.' Have they never responded because we've never tried? Or have they never responded?"

Head of SDR, Attentive

"I could pull all the data from Gradient Works from last year and tell you: Angela only engaged with 30 accounts. Nate is at 150. Based on how you finished, that gives me an idea of what the count for each rep should be."

Kris Amin, Head of Sales Operations, SPINS

Activity flows in. Pipeline visibility flows out.

Analytics pulls data from Bookbuilder, Routing, and Salesforce activities to show coverage and pipeline creation as they happen, not a month after the fact.

Pair it with Bookbuilder to coach reps on the exact accounts they're neglecting, or plug it into your existing ops cadence to surface gaps before leadership asks.

Analytics FAQs

What is Analytics?

Gradient Works Analytics tracks account coverage — what percentage of high-fit accounts reps are actually engaging, and whether that engagement is converting to pipeline. It's a leading indicator for pipeline creation, not a lagging report on what already happened.

What's the difference between account coverage and activity metrics?

Activity metrics (calls made, emails sent) tell you what reps did. Account coverage tells you what they did to which accounts — and whether it mattered. A rep who made 100 calls to low-fit accounts looks identical to a rep with 80% coverage of their priority book in activity dashboards. Analytics shows the difference.

How does Analytics help managers catch problems early?

Account coverage is a leading indicator — it tells you where rep attention is breaking down before it shows up in the forecast. A rep with 20% coverage and any pipeline has a different problem than a rep with 80% coverage and low pipeline. Analytics makes that distinction visible at the account level, not just in aggregate numbers.

Does Analytics work for BDR/AE pod models?

Yes. Analytics credits all reps who touched an account toward coverage and pipeline creation metrics — so BDR and AE contribution is visible even when multiple people work the same account. Managers can see who drove pipeline in a pod structure, not just who closed it.

Put Analytics to work for your team

See how coverage and pipeline creation connect. Start free or request a walkthrough.

Try it free Request a demo