Outbound pipeline you actually control

Inbound depends on marketing. Outbound depends on your team. Gradient Works gives reps the right accounts, keeps their books current, and shows you exactly who is creating pipeline — and who isn't.

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Hard work on the wrong accounts doesn't create pipeline

Activity is up. Pipeline is flat. The problem is usually the same: reps are working accounts that were never a good fit, or books so large that most accounts never get touched.

Without scored accounts, reps default to whoever they already know, not whoever is most likely to buy.
Books with 1,000 accounts overwhelm reps. Great accounts go untouched.
No operational system keeps high-fit accounts in rep hands as headcount and priorities shift.
Managers can't see which reps are covering their books and which aren't, until a quarter is already gone.

The accounts-first platform for outbound

Market Map identifies your highest-fit accounts based on similarity to actual closed-won customers. Not criteria someone maintains, but a model built from your own win patterns. Reps start with accounts that look like the deals you've already won.

Bookbuilder keeps those accounts in rep hands. Distributions stock books with the highest-scoring accounts automatically. Retrievals cycle in new accounts as reps work through their current set and use it or lose it keeps coverage from going stale.

Analytics closes the loop: opportunity creation rate, worked vs. unworked accounts by rep, and market coverage reports give managers the data to coach on specifics and catch gaps before they hit the forecast.

What customers say

"We used to hand reps zip codes. Now, we hand them opportunity."

Nora Soza, Sr Director GTM Strategy & Operations, Box

"We've automated our MQL distribution process with Gradient Works, which has been instrumental to scaling our sales organization for the next stage of our company's growth."

Brandon Smith, Revenue Operations Manager, QuotaPath

"With dynamic books, we can quickly react to what's going on in the market and refocus our energy on industries where deals are still moving."

Kevin McKeown, CRO, Beekeeper

Results from teams like yours

For RevOps

Scored accounts flow into rep books automatically — no manual scrubbing, no spreadsheet assignment.

For sales and BDR leaders

SPINS went from 13% to 20% win rate after moving to scored, dynamic books. Teams average 16% more opportunities per rep. Reps save 1–2 hours per day on manual prospecting.

For the whole team

Reps work accounts that look like deals you've already won. Opportunity creation rate shows which reps convert coverage to pipeline, and which need coaching before a quarter is already lost.

Outbound, end to end

Gradient Works connects the full outbound workflow: identify the right accounts, get them into rep hands, keep them fresh, and measure whether coverage is converting to pipeline.