The pipeline platform for commercial sales teams
Gradient Works connects account scoring, territory planning, dynamic book management, lead routing, and pipeline analytics in one system, built for B2B companies running a commercial sales team.
One system, from account scoring to pipeline creation
Most sales platforms solve one piece of the pipeline problem. Gradient Works connects them all, each layer building on the one before it.
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Score every account by fit
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Plan territories around quality, not geography
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Distribute the best accounts into rep books automatically
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Route inbound leads to the rep who already owns the account
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Measure coverage and pipeline creation in real time
Market Map
Score every account by similarity to your best customers
Market Map scores your CRM 0–100 based on how closely each account resembles your actual closed-won customers, not a rules-based ICP profile someone wrote in a spreadsheet. Tier 1 accounts are your best opportunities. Scores sync to Salesforce and feed directly into territory planning and book distribution.
Carve
Territory planning in hours, not weeks
Carve lets RevOps and Sales Strategy model territory scenarios using fit scores, then push the final design to Salesforce without manual data work. Describe the logic; the AI translates it into fair, balanced territories. Grounded in account quality, not arbitrary geography or headcount.
Bookbuilder
Every rep, always working the right accounts
Bookbuilder keeps rep books small (100–150 accounts), current, and stocked with the highest-fit accounts available. When a rep works an account and it moves on, a better one replaces it automatically. No manual redistribution. No account hoarding. No new reps inheriting someone else's leftovers.
Routing
Route every record to the rep who already owns it
Routing automates lead-to-account matching and assignment entirely within Salesforce — no separate tool required. It handles inbound MQLs, BDR-to-AE handoffs, CSM assignments, and opportunity escalations using the same book ownership and territory structure already set up in Carve and Bookbuilder.
Analytics
See where pipeline is being created and where it isn't
Analytics tracks account coverage: what percentage of high-fit accounts reps are engaging, and whether that engagement is converting to pipeline. It's a leading indicator, so you can spot gaps and coach before a quarter goes wrong, not after.
AI Researcher
Answer the account questions no data vendor can
AI Researcher lets RevOps write custom prompts to research accounts at scale — "does this company sell to SMB or enterprise?", "what's their go-to-market motion?" — and writes the answers back to Salesforce. It fills in the qualitative signals that conventional enrichment tools don't cover.