AI that answers your prospect questions

AI Researcher turns plain-English prompts into structured account data — labels, categories, signals, anything a standard enrichment tool misses.

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Custom enrichment, without the data vendor roundtrip

AI Researcher runs your own prompts against your account list. Ask the questions enrichment databases can't answer, get structured data back, and push it into CRM. No data contract required.

Custom Prompts

Write the prompt. Run it against your list.

Define the attribute you want, pick the AI model, and point it at a Salesforce or HubSpot list. AI Researcher does the web searches and writes the data back.

Any Attribute

Ask for anything your reps need

Practice area, service model, compliance posture, data breach history, affiliate programs. If it's on the public internet, AI Researcher can find and structure it.

Structured Output

Get clean values, not raw text

Outputs are single or multi-value, typed as text, number, or boolean. Ready to filter, sort, and act on in CRM without post-processing.

Built for the whole revenue team

AI Researcher runs custom AI prompts across your account universe to enrich accounts with qualitative data — things like business model, go-to-market motion, and ICP fit signals that standard enrichment platforms don't cover.

RevOps - Fill the enrichment gaps vendors can't, without hiring a data team.
Sales leaders - Segment the market on the signals your reps actually care about.
Marketing - Label accounts by criteria your ICP models don't capture.

"The way we've had to do it in the past — all manual work by a third party. They went into websites, looked at portfolios, and tried to cross-reference Salesforce. AI Researcher solves for all that work."

Senior Revenue Operations Manager

"We have classifications for our 300 existing customers, but we'd like to have it for an additional 4,500 accounts. There's no way I can feasibly do that manually. That's exactly where I use Gradient Works."

Manager, GTM Data and Analytics

"I can't drill down into ZoomInfo and say, show me FinTech. It would be nice if I could say, I have this large retail space — tell me which of these retail accounts are e-commerce. But ZoomInfo can't do that."

Revenue Operations Analyst

Custom signals flow in. Better scoring flows out.

AI Researcher enriches accounts with attributes Market Map and standard enrichment databases don't have. Those signals feed back into scoring, clustering, and segmentation.

Pair it with Bookbuilder to route accounts using your custom attributes, or with Carve to design territories around the segments only AI Researcher can surface.

AI Researcher FAQs

What is AI Researcher?

AI Researcher is a self-serve enrichment tool in Gradient Works that lets revenue operations teams write custom AI prompts to research and enrich accounts with data that standard enrichment platforms can't provide. It runs those prompts at scale across your account universe and writes the results back to Salesforce.

What kinds of questions can AI Researcher answer about accounts?

AI Researcher is best for qualitative, judgment-based questions — things like “does this company sell to SMB or enterprise?”, “does their product require a RevOps team to implement?”, or “what's their primary go-to-market motion?” These are questions conventional enrichment tools skip because there's no structured data field for them.

How is AI Researcher different from a data enrichment vendor?

Enrichment vendors provide standardized firmographic and technographic fields — industry, employee count, tech stack. AI Researcher lets you ask custom questions and get answers tailored to your specific ICP criteria. The two are complementary: standard enrichment fills the structured fields; AI Researcher adds the nuanced, business-context signals that inform real qualification.

Does AI Researcher require technical setup?

RevOps can configure AI Researcher directly in the Gradient Works web app — no engineering required. You write the prompt, select the accounts to run it on, and choose where the output gets written in Salesforce. Gradient Works also offers a managed option where their team handles prompt development and configuration.

Put AI Researcher to work for your team

Ask the questions your enrichment tools can't answer. Start free or book a walkthrough.

Try it free Request a demo