Give Every Rep a Book Worth Working.
Gradient Works connects account quality, territory fairness, and outbound execution into a coverage model that drives pipeline — across the full team, not just your top reps.
Turn your team into a pipeline machine
Before
- Territory planning takes weeks. By the time carves go live, your hiring plan has already changed.
- Highest-potential accounts sit buried in oversized books. Reps never get to them before quarter-end.
- Attainment is uneven. Everyone knows it, but the spreadsheet gives you no fast way to fix it.
- A rep leaves mid-quarter. Their accounts go cold for weeks while reassignment gets sorted.
- You push for more outbound pipeline. The accounts are the same. The results are the same.
After
- Territory scenarios generate in minutes. Leadership picks from options instead of approving one.
- Every rep’s book is trimmed to accounts worth working. High-potential targets surface automatically.
- Coverage comparisons show where attainment gaps are coming from. You have data, not a gut feeling.
- A rep leaves. Their accounts redistribute to the team the same day. No coverage gaps, no scrambling.
- Dynamic books surface high-potential accounts reps haven’t worked. Fresh targets; pipeline follows.
What sales leaders get from Gradient Works
Great Territories
Every rep gets a territory built on accounts that fit your ICP. When headcount changes, coverage updates without disrupting the selling year.
Focused Reps
Each rep works a focused book of high-potential accounts instead of wading through thousands. Better focus means more pipeline from the same team.
Maximum Coverage
No high-potential account slips through unworked. You see where coverage is slipping before it becomes missed pipeline.
What sales leaders say
“We used to hand reps zip codes. Now, we hand them opportunity.”
Nora Soza, Sr Director GTM Strategy & Operations, Box
“Having the data to explain the logic is incredibly difficult when you’ve spent days in a spreadsheet and lost the thread of why you made each decision. The team was able to answer questions much more rapidly with the AI tool.”
Ozge Ozcan, CRO, Forter
“With dynamic books, we can quickly react to what’s going on in the market and refocus our energy on industries where deals are still moving.”
Kevin McKeown, CRO, Beekeeper
Questions we hear from sales leaders
Do we need Salesforce?
Bookbuilder, Routing, and Analytics run natively on Salesforce — you need to be on it to use them. Market Map and Carve work independently, so some teams start there first. If you’re on HubSpot CRM or another platform, reach out and we’ll tell you what’s available for your stack.
How quickly can we see results?
Most teams are running their first dynamic books within a few weeks of going live. Pipeline impact varies, but customers typically see a change in outbound activity and coverage within the first quarter.
Will reps actually use it?
Adoption is usually the easy part. Reps get smaller, higher-quality books — they don’t have to sift through hundreds of accounts to find ones worth calling. That change lands well on the floor.
How do we build the business case?
The ROI math is straightforward: one more opp per rep per month, at your ACV and win rate. At 20 reps, $20K ACV, and 20% win rate, that’s nearly $1M in new revenue per year. We can help you model it for your team.
Our account data isn’t great. Will that be a problem?
It helps to start with reasonably clean data, but Market Map’s similarity scoring is designed to work with what you have. AI Researcher can fill enrichment gaps. Most teams find their data is workable.
Is there a way to test before committing?
The free tier covers the full platform for up to 5 reps — no credit card required. For larger teams, we offer a 3-month proof of concept so you can validate impact before signing an annual contract.
See what Gradient Works can do for your sales team
Try it free or book a demo — most teams are up and running in weeks.