Give every rep a book worth working
Gradient Works connects account quality, territory fairness, and outbound execution into a coverage model that drives pipeline — across the full team, not just your top reps.
Turn your team into a pipeline machine
Before
- Territory planning takes weeks and you still end up with bad books.
- High-potential accounts sit untouched in oversized books.
- Attainment is uneven with no fast way to fix it.
- A rep leaves and their accounts go cold while reassignment gets sorted.
- You push for more outbound, but nothing changes.
After
- Territory scenarios generate in minutes, so you can review multiple options.
- Every book is built from only the accounts worth working.
- See where attainment gaps are coming from so you can decide from data, not your gut.
- A rep leaves and their accounts redistribute the same day.
- Surface high-potential unworked accounts, leading to more pipeline.
What sales leaders get from Gradient Works
Great territories
Every rep gets a territory built on accounts that fit your ICP. When headcount changes, coverage updates without disrupting the selling year.
Focused reps
Each rep works a focused book of high-potential accounts instead of wading through thousands. Better focus means more pipeline from the same team.
Maximum coverage
No high-potential account slips through unworked. You see where coverage is slipping before it becomes missed pipeline.
What sales leaders say
"I define efficiency two ways: do more with the same resource, or make the same result with fewer. How that comes down to account selection is: how do we assign the very best accounts? I couldn't do a lot of that before because it was so manual."
Head of SDR, Attentive
“Having the data to explain the logic is incredibly difficult when you’ve spent days in a spreadsheet and lost the thread of why you made each decision. The team was able to answer questions much more rapidly with Gradient Works.”
CRO, Forter
“With dynamic books, we can quickly react to what’s going on in the market and refocus our energy on industries where deals are still moving.”
Kevin McKeown, CRO, Beekeeper
Questions we hear from sales leaders
What is Gradient Works and what problem does it solve for sales teams?
Gradient Works is the pipeline platform for commercial sales teams. It replaces static territories — where reps have hundreds or thousands of accounts they'll never fully work — with dynamic books: smaller, high-fit account sets that refresh automatically. The platform connects territory planning, AI account scoring, book management, lead routing, and pipeline analytics in one system. The result is one more opportunity per rep per month, more even attainment across the team, and full pipeline visibility before the quarter is already gone.
Do we need Salesforce?
Bookbuilder, Routing, and Analytics run natively on Salesforce — you need to be on it to use them. Market Map and Carve work independently, so some teams start there first. If you’re on HubSpot CRM or another platform, reach out and we’ll tell you what’s available for your stack.
How quickly can we see results?
Most teams are running their first dynamic books within a few weeks of going live. Pipeline impact varies, but customers typically see a change in outbound activity and coverage within the first quarter.
Will reps actually use it?
Adoption is usually the easy part. Reps get smaller, higher-quality books — they don’t have to sift through hundreds of accounts to find ones worth calling. That change lands well on the floor.
What does 'one more opp per rep per month' actually mean in practice?
At a typical ICP customer — 20 reps, $20K ACV, 20% win rate — one additional opportunity per rep per month compounds to 240 extra opps per year, 48 more wins, and roughly $960K in new revenue annually. The mechanism is straightforward: reps work focused books of pre-scored, high-fit accounts instead of sorting through territories where good accounts go untouched.
How do we build the business case?
The ROI math is straightforward: one more opp per rep per month, at your ACV and win rate. At 20 reps, $20K ACV, and 20% win rate, that’s nearly $1M in new revenue per year. We can help you model it for your team.
Our account data isn’t great. Will that be a problem?
It helps to start with reasonably clean data, but Market Map’s similarity scoring is designed to work with what you have. AI Researcher can fill enrichment gaps. Most teams find their data is workable.
Is there a way to test before committing?
The free tier covers the full platform for up to 5 reps — no credit card required. For larger teams, we offer a 3-month proof of concept so you can validate impact before signing an annual contract.
See what Gradient Works can do for your sales team
Try it free or book a demo — most teams are up and running in weeks.