Every rep, always working the right accounts
Static account lists decay. Reps hoard the best accounts, new hires inherit leftovers, and RevOps adjusts constantly. Gradient Works automates the cycle — keeping every rep's book full, fresh and stocked with high-fit accounts.
Static territories are hurting your pipeline
Hand a rep 1,000 accounts and say "go sell". They'll spend their time figuring out who to call instead of getting on the phone.
- Some reps sit on territories packed with high-potential accounts they'll never work. Others fight for scraps.
- Tenured reps hoard the best accounts. New hires start with whatever's left, and ramping takes 6+ months.
- When someone leaves or joins, it triggers days of work just adjust the territory model.
- Good accounts sit untouched in someone's territory. Nobody notices until they miss the quarter.
Give every rep a book, not a territory
Dynamic books keeps each rep's account list sized to what they can actually work, in many cases from 100 to 150 high-fit accounts. Great accounts fill in automatically. When a rep converts, disqualifies, or goes quiet on an account, a better one takes its place.
No re-carving. No manual adjustments. Reps work pre-qualified accounts. Gradient Works handles the rest.
For a deeper look at the methodology, read the dynamic books guide.
Results from teams like yours
For RevOps
Automated distributions and retrievals keep books balanced. New rep joins? Full book on day one. Rep leaves? Accounts flow back to the pool immediately. No re-carving, no spreadsheet.
For sales and BDR leaders
Books of 100–150 prequalified accounts save reps 1–2 hours a day on manual prospecting. Coverage and opp creation data replace ‘make more calls’ with real coaching: ‘why haven’t you touched these 15 accounts?’
For the whole team
SPINS went from 13% to 20% win rate in a single year. Teams average 16% more opportunities per rep. Dynamic books generate 50% more opportunities than static territories.
Dynamic books, end to end
Book management runs on a continuous cycle. Gradient Works handles every step — scoring accounts, filling books, reclaiming what reps aren't working, and measuring what's actually happening.
