Every rep, always working the right accounts.

Static account lists decay. Reps hoard the best accounts, new hires inherit leftovers, and RevOps adjusts constantly. Gradient Works automates the cycle — keeping every rep's book full, fresh, and stocked with high-fit accounts.

Try it free Request a demo

Territories guarantee uneven attainment

Gradient Works Market Map account scoring

Hand a rep 1,000 accounts and say 'go sell.' They'll spend their time figuring out who to call instead of calling. The territory model guarantees it.

Some reps sit on territories packed with high-potential accounts they'll never work. Others fight for scraps. Both outcomes kill pipeline.
Tenured reps hoard the best accounts. New hires start with whatever's left, and ramping takes 6+ months.
When someone leaves or joins, it triggers a re-carve. Days of work, political negotiations, team disruption.
Good accounts sit untouched in someone's territory. Nobody notices until they miss the quarter.

Give every rep a book, not a territory.

Dynamic books keeps each rep's account list sized to what they can actually work — 100 to 150 high-fit accounts. The best ones from your scored pool fill in automatically. When a rep converts, disqualifies, or goes quiet on an account, a better one takes its place.

No re-carving. No manual adjustments. Reps work pre-qualified accounts. Gradient Works handles the rest.

For a deeper look at the methodology, read the dynamic books guide.

Bookbuilder distributions and account pool

What customers say

"We used to hand reps zip codes. Now, we hand them opportunity."

Nora Soza, Sr Director GTM Strategy & Operations, Box

"Our reps are thrilled because they know the accounts we assign from Gradient Works are going to be worth reaching out to, and our ops team loves having this new ability to source high-potential accounts."

Sales Ops Manager, Thoropass

"With dynamic books, we can quickly react to what's going on in the market and refocus our energy on industries where deals are still moving."

Kevin McKeown, CRO, Beekeeper

Gradient Works account routing and automation

Results from teams like yours

For RevOps

Automated distributions and retrievals keep books balanced. New rep joins? Full book on day one. Rep leaves? Accounts flow back to the pool immediately. No re-carving, no spreadsheet.

For sales and BDR leaders

Books of 100–150 pre-qualified accounts save reps 1–2 hours a day on manual prospecting. Coverage and opp creation data replace 'make more calls' with real coaching: 'why haven't you touched these 15 accounts?'

For the whole team

Win rate from 13% to 20% in one year (SPINS). +16% opp creation. 50% more opportunities than static territories, head to head.

Dynamic books, end to end

Book management runs on a continuous cycle. Gradient Works handles every step — scoring accounts, filling books, reclaiming what reps aren't working, and measuring what's actually happening.

Put dynamic books to work for your team

Try Gradient Works free and see how your reps' books change in the first week.