Scores reps actually trust

Q: Does Market Map replace intent data?

No — Market Map measures fit, not timing. Intent data tells you which accounts are in-market now. Market Map tells you which accounts look like your best customers. The two are complementary: fit scoring narrows the universe; intent signals help you prioritize within it.

Market Map groups and scores every account by similarity to your best customers. RevOps, marketing, and sales get one clear picture of the market.

Try it free Request a demo

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A complete picture of your market

Market Map replaces guesswork with explainable, lookalike-based scoring. Reps see exactly why an account fits, and RevOps stops burning months on ICP projects that are stale before they ship.

Similarity Scoring

Score every account by how it compares to your best customers

Market Map learns from your real customer base — not generic industry codes — and scores each account 0–100 by similarity. Reps see a number they can defend.

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Smart Clusters

Find unique industry groups with AI

AI reads each company's website and groups similar businesses into named clusters. You discover the segments where you win, not the NAICS code you guessed.

Explainable Detail

See why each account scored the way it did

Every account panel shows its AI-generated summary, cluster assignment, attribute pills, and the five most similar target accounts. Reps stop arguing with the model.

Built for Reps

Put Market Map data where reps already work

Push scores, clusters, and similar-account signals to Salesforce so reps see them on the account record. Export to CSV or sync back to CRM on your schedule.

Built for the whole revenue team

RevOps - Stop rescoring your ICP from scratch every quarter.
Sales leaders - Get a real answer to "do we have enough of the right accounts?"
Reps - See why an account fits and which five customers it looks like before you call.

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"Our reps finally trust our account scores because they can see what similarity actually means, and it changed how we prioritize our outbound."

Head of Revenue Operations

"Our reps are thrilled because they know the accounts we assign from Gradient Works are going to be worth reaching out to, and our ops team loves having this new ability to source high-potential accounts."

Sales Ops Manager, Thoropass

"It might be a RevOps tool, but when management and the reps see it, it gets them excited — which is a big, big plus."

VP of Revenue Operations

Scores flow in. Focused books flow out.

Market Map gives you the account-level signal: similarity score, cluster, and enrichment for every company in your TAM. That becomes the input for downstream work.

Pair it with Bookbuilder to route Tier 1 and Tier 2 accounts straight into rep books, or plug scores into Carve to design territories around the segments where you actually win.

Market Map FAQs

What is Market Map?

Market Map is Gradient Works' AI-powered account scoring product. It scores every account in your CRM based on similarity to your actual closed-won customers, not a rules-based ICP profile someone wrote in a spreadsheet. Scores sync to Salesforce and automatically feed into book management and territory planning.

How does Market Map score accounts?

Market Map uses your closed-won customers as a reference set and measures how similar each account in your CRM is to those wins. Accounts scoring 80–100 (Tier 1) are highly similar to your best customers. Scores below 40 indicate low ICP fit. The model updates as your customer base grows, every new closed deal improves the accuracy.

How is Market Map different from other account scoring tools?

Most scoring tools assign scores based on firmographic rules — industry, headcount, revenue range. Market Map scores by similarity to your actual wins, which captures the specific combination of signals that predicts conversion in your business. It also groups accounts into clusters so you can see which segments of your market are performing, not just individual account scores.

Does Market Map replace intent data?

No. Market Map measures fit, not timing. Intent data tells you which accounts are in-market now. Market Map tells you which accounts look like your best customers. The two are complementary: fit scoring narrows the universe; intent signals help you prioritize within it.

Put Market Map to work for your team

See every account scored by similarity to your best customers. Start free or book a walkthrough.

Try it free Request a demo