The Gradient Works Blog
Customer account ownership matters. A lot.
09/17/2021 Customer account ownership matters. A lot. We spend a lot of time on this blog talking about lead and opportunity distribution. But customer account assignment is every bit as important as…
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4 not-so-unexpected pain points for customers
09/13/2021 4 not-so-unexpected pain points for customers Your customers and prospects are dealing with a lot. We've talked before about tips for communicating with customers in a pandemic. But what other…
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Assignments throughout the customer lifecycle
06/01/2021 Assignments throughout the customer lifecycle As customers progress through your customer lifecycle, they flow through your organization. Those customer flows are the circulatory system of your…
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You should focus more on customer handoffs and account ownership
04/20/2021 You should focus more on customer handoffs and account ownership Today, I want to talk about customer handoffs and account ownership. Account handoffs are a lot more than just moving a customer from sales to…
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Communicating with customers in a pandemic
02/11/2021 Communicating with customers in a pandemic Before you think "oh no, not another blog post about the pandemic," please hear me out for just a minute. We need to talk about fatigue, information…
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Ensuring a successful customer success team
01/04/2021 Ensuring a successful customer success team What makes a successful customer success team? What does customer success look like at an early-stage company, and what do you need to think about as…
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Customer success and why increasing NRR takes more than just effort
10/28/2020 Customer success and why increasing NRR takes more than just effort Churn can kill a subscription business quickly. High gross revenue retention rates (GRR) are necessary for the financial health of a business. But…
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Beyond lead routing: Managing rep assignment through the customer lifecycle
10/22/2020 Beyond lead routing: Managing rep assignment through the customer lifecycle In my role as a Revenue Operations leader and especially since founding Gradient Works (all of 3 months ago!), I’ve had tons of conversations with…
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