As a RevOps professional, you know the pain: your team is working a list of accounts that's either too small, too broad, or based on outdated firmographic filters that don't reflect who actually buys from you. NAICS codes and employee count ranges only get you so far.
That's exactly the problem Gradient Works' Lookalikes feature was built to solve.
What is Lookalikes?
Lookalikes discovers net-new prospect accounts that are mathematically similar to a set of reference accounts — typically your best customers or most recent closed-won deals. Instead of relying on static filters, it uses AI-powered embedding models to compare companies against Gradient Works' global database and surface accounts you likely haven't considered.
The result: a ranked list of lookalike accounts with Low, Mid, or High confidence scores, so your team knows exactly where to focus.
Why it matters for RevOps
For RevOps, the value is in the data quality and speed. Lookalikes pulls firmographic enrichment through People Data Labs, giving you employee count, funding details, founding year, LinkedIn URL, and location all without manual research.
It also does CRM duplicate detection automatically, flagging accounts already in your system before they ever hit a rep's list. No more wasted outreach. No more pipeline pollution.
Real Use Cases
- ICP gap filling — find companies that match your ideal customer profile but aren't in your CRM yet
- ABM expansion — scale campaigns by finding more accounts similar to your existing targets
- Deal-based prospecting — use closed-won deals as reference accounts to replicate success
- Market Map clustering — identify high-potential accounts within segments already proven to convert
Fast to run, easy to export
Running Lookalikes takes minutes. Connect your Salesforce or HubSpot account (or upload a CSV), select your reference accounts, set an optional cap to control credit spend, and run. Results export to CSV for easy handoff to your sales team or upload into your sequencing tool.
One company in industrial cleaning services used Lookalikes to replace inefficient NAICS-based targeting and added 1,200 qualified lookalike accounts in under 15 minutes.
That's the kind of efficiency RevOps exists to create.
