Be sure reps are always working the right accounts

Gradient Works is the pipeline platform for commercial sales teams. One system to plan territories with AI, score and enrich accounts, manage rep books automatically, and track pipeline coverage — built for mid-market B2B companies running a commercial sales team on Salesforce.

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The complete system for account-based outbound

Accurate scoring → Great territories → Right accounts in every rep's book → Full pipeline visibility

The pieces connect: account scores feed territory plans, plans drive automated book distributions, books stay current without ops intervention, and analytics shows exactly where coverage is converting to pipeline. Each piece works together so your team is always focused on the accounts most likely to convert.

How teams use Gradient Works to increase pipeline

Carve territories 5x faster

Stop spending weeks on territory planning.

Our new Carve tool lets you go from concept to finished territories in minutes. Describe your logic, and Carve's AI translates it into fair, balanced territories across your team. No spreadsheets. No back-and-forth.

Try Carve free — no setup required.

Learn more about Carve for territories

Your reps can't work 1,000 accounts. Give them 100 great ones instead.

Bookbuilder keeps every rep's book small, fresh, and full of their best-fit accounts. When an account goes unworked, it automatically returns to the pool and gets replaced with a better one. Books stay balanced without manual ops work. Reps stay focused without being overwhelmed.

See how Bookbuilder works

You can't prioritize what you can't see.

Bad account data leads to bad prioritization. Account Research fills in missing CRM fields, enriches accounts with key company attributes, and surfaces new prospects that match your ICP. Now your scoring reflects reality, not gaps.

Learn more about account scoring

Know where pipeline is being created, and where it isn't

Stop stitching together Salesforce dashboards. Gradient Works gives you real-time visibility into rep activity, account coverage, and pipeline creation so you can spot gaps early and coach before a quarter goes wrong.

Access real-time data on rep activity and pipeline creation
Identify high-potential accounts going untouched
Get insights to coach reps on how to better work their accounts
Analyze account coverage

Explore pipeline analytics

What RevOps leaders say

"This has been my favorite transformational system change for our business."

“We’ve been able to change the way we manage the flow of our entire sales process. Gradient Works has helped us increase our revenue velocity.”

"We've been able to move to a much more dynamic account allocation model, and we're seeing improvement across the board. It's been truly transformative."

Frequently asked questions

What is Gradient Works?

Gradient Works is the pipeline platform for commercial sales teams. It replaces static territories with dynamic books — smaller, continuously refreshed account sets — and connects territory planning, AI account scoring, book management, lead routing, and pipeline analytics in one system. The result is one more opportunity per rep per month.

What is a dynamic book?

A dynamic book is a focused set of 100–250 high-fit accounts per rep, managed automatically. High-scoring accounts fill each book via AI-driven distributions. Accounts that go unengaged are retrieved and replaced with better ones. Books stay current as reps work, headcount changes, and market conditions shift, no manual re-carving required.

How does pricing work?

Gradient Works is an annual subscription, with pricing built around users and usage. You can see our plans and pricing here. We also offer a free self-service plan if you want to try it out.

How does Gradient Works differ from our CRM or sales engagement platform?

Gradient Works is additive to both. Bookbuilder is a native Salesforce managed package, so it runs inside your existing CRM, not alongside it. It integrates with Outreach and Salesloft rather than replacing them. What it adds is the layer neither covers: which accounts should each rep be working, in what order, and is the coverage actually happening?

Does Gradient Works require Salesforce?

Salesforce is required for the full platform, but many of our features also support HubSpot and CSV import. The free tier includes Carve and account scoring with no CRM connection required to get started.

What results have customers seen?

Teams using Gradient Works average +16% more opportunities per rep and save 1–2 hours per day on manual prospecting. Dynamic books produce 50% more opportunities than static territories in head-to-head comparisons. SPINS improved win rate from 13% to 20% in one year. Territory planning with Carve runs 5x faster than spreadsheet-based planning. New reps commonly hit quota within 4 months.

See Gradient Works with your own data

Connect your CRM and explore the platform free or let us walk you through a custom demo tailored to your team.