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Search Engine Optimization (SEO)
Search engine optimization, aka SEO, refers to the techniques and concepts involved in making sure a website shows up in search results. SEO techniques are always evolving as search engines like Google and Bing are constantly adjusting their algorithms to improve search results. SEO techniques such as keyword research, linkbuilding, and other ways of ensuring search engine credibility.
If you're new to SEO or don't come from a marketing background, Moz has a great SEO guide to help you get started.