The Complete RevOps Glossary
All terms > Account
The totality of information your company has about a prospect or customer, which includes their contact information, products they use, and all interactions and transactions with your company. In B2B sales, accounts typically represent other companies while contacts represent the individual people that work at those companies. Account information is typically stored in a CRM.
For more information, read our post about why reps should own accounts and not leads.