Know which accounts are worth the work

Market Map analyzes your entire account universe to reveal where you win, with ICP scores and segmentation built for quick deployment by GTM teams.

Learn which prospects look like your best customers and where your team should focus next.

No credit card required.

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More context and more confidence in your account scores

Market Map Explorer with Cluster Detail

If you’ve ever tried to score your prospect accounts, you've probably encountered:

  • Account scores no one trusts (or even understands!)

  • Misalignment between sales, marketing and ops

  • Poorly operationalized ICP definition

  • Fragile or manual ICP models

  • Over-reliance on outdated industry labels

Account scoring shouldn't be this hard. 

Market Map helps teams know exactly which prospects to target by showing which accounts look like their best customers, and why.

“It’s the first time we’ve had a view of all the accounts in our market that actually makes sense to reps, marketing, ops and leadership.”
-VP of Revenue Operations

What is Market Map?

Market Map is an AI-driven account intelligence tool that clusters prospect accounts into segments and scores them according to customer similarity, replacing outdated industry-based targeting.

Teams find more Tier 1 prospects with Market Map than with their legacy account scores. 

“Market Map finally makes our account score digestible, and gives reps a reason to believe in the score.”

-Senior RevOps Manager

  • Map your real market: Bottom-up clustering based on company behavior

  • Score by similarity: Rank ICP accounts by how closely they resemble your best customers

  • Focus execution: Align sales and marketing around the most target-rich segments

Try free scoring

How Market Map works

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Upload an account list. Import a CSV or CRM report with account names and company websites.

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Market Map will analyze the websites of your customer and prospect accounts to understand how companies describe themselves, scoring and clustering them. 

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Review your results. View a list of your highest-potential prospects, explore a map of your top industry clusters, and sync scores to your CRM. 

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More Tier 1 prospects

Find more high-fit prospects

One Gradient Works customer was running low on account supply, with only 10k high-scoring accounts in their CRM for more than 120 sales reps.

With Market Map, they found 9k more Tier 1 accounts to distribute to reps.

With a free Gradient Works account, you can:

  • Score and segment your prospect accounts. Use Market Map to give your prospect accounts a true ICP score.

  • Build and rebalance territories with AI. Upload your account list and define the rules. Carve creates balanced territories in minutes.

  • Export or deploy to your CRM: Push scores and territory assignments to Salesforce or HubSpot, or export to CSV.

No credit card required. No trial expiration.

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Market Map Tier 1 Accounts Listing

Why teams choose Market Map for ICP scoring

  • Market Map builds your market from real company behavior, not industry codes or assumptions.

  • Reps trust scores when they understand why an account is prioritized. Market Map makes prioritization explainable.

  • Market Map connects big-picture strategy (TAM, ICP) to daily execution (who to work, how to win).

  • It complements existing scoring, intent and routing tools instead of fighting them.

“Reps don’t trust scores without context. Market Map gives them context, which leads to confidence."

-RevOps Analyst

Start scoring now