Your automation is aimed at the wrong accounts.
You can automate your entire outbound motion. But if you're starting with the wrong accounts, you're just doing it faster.
Gradient Works fixes the foundation: account scoring, territory design, and dynamic books. Free for up to 5 reps. No credit card required.
Account selection shouldn’t be a spreadsheet nightmare
Most teams diagnose the problem at the wrong layer
Clay workflows. Enrichment waterfalls. AI-personalized sequences. Activity is high but pipeline isn't moving.
The problem isn't the automation. It's what the automation is aimed at. Reps are targeting the wrong accounts, and everything built on top of that foundation underperforms.
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Reply rates declining despite more sophisticated outreach
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Reps busy but not creating pipeline
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No visibility into whether reps are covering the right accounts
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Territories carved last year, stale since January
What is Gradient Works?
Fix account selection, then everything else converts better
Gradient Works scores your account universe by similarity to your closed-won customers, puts the highest-fit accounts in front of each rep, and keeps those books refreshed automatically.
Every touchpoint, every sequence, every AI-personalized email starts with an account that was worth contacting in the first place.
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Account scoring: Score your universe by similarity to closed-won customers, not arbitrary fit rules
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Territory design: Carve balanced territories in minutes with AI, not weeks in spreadsheets
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Dynamic books: Keep rep lists at 100–250 high-fit accounts, refreshed automatically
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Coverage analytics: See which accounts reps are working and which are going untouched
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MCP: Connect Claude, ChatGPT, or Cursor directly to your Gradient Works account for direct access to routing, territories, and rep metrics
Four functions. One free plan.
Free forever for up to 5 reps. No credit card. No trial expiration.
Account scoring
Market Map
Score your entire account universe by similarity to your closed-won customers. Reps work accounts that look like the deals you've already won.
Dynamic books
Bookbuilder
Keep each rep's book at 100–250 high-fit accounts. Automatically retrieve accounts that go unworked and replace them with better ones.
Territory planning
Carve
Build and rebalance territories in minutes with AI. Test scenarios, respect real-world constraints, and deploy assignments to your CRM.
Coverage analytics
Analytics
See which reps are engaging their highest-fit accounts and which are going untouched. Turn coverage data into coaching conversations before a missed quarter.
Now run it from your AI agent
The Gradient Works MCP connects Claude, ChatGPT, Cursor, and other AI agents directly to your account. Debug routing assignments, compare territory scenarios, and query rep metrics, all through conversation.
Up and running in minutes
Connect your CRM or upload a CSV. Gradient Works pulls in your account universe and maps it to your ICP.
Score accounts by ICP fit, build focused rep books automatically, and design balanced territories with AI.
Reps work high-fit, focused lists. Books refresh as accounts are worked. Pipeline follows.
Gradient Works FAQs
What's included in the free plan
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Market Map: Score up to 1,000 accounts by ICP fit
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Bookbuilder: Dynamic books for up to 5 reps
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Carve: AI-powered territory planning
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Analytic: Coverage reports and activity tracking
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Salesforce and HubSpot CRM integrations
Free forever. No credit card required.
Common questions
Do I need a CRM to get started?
No. Start with a CSV upload and connect your CRM when you're ready.
How long does setup take?
Most teams are running scored accounts and first territories within a few hours of signing up.
What happens when I outgrow the free plan?
Paid plans add more reps, additional enrichment credits, advanced routing, and dedicated implementation support.
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