The Gradient Works Blog

Plug the lead leak

Plug the lead leak: Your reps should own accounts, not leads

12/10/20 8:07 AM

In B2B revenue organizations, sales reps should own accounts - and only accounts. The reason is simple. Businesses are your customers, not individuals. And, well, accounts represent businesses. This seemingly simple statement has far reaching implications for how you construct your processes and your teams.

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the importance of mentorships

The importance of mentorships

12/9/20 12:41 PM

One of the most important aspects of an internship or junior full-time position is access to more senior coworkers who can help guide, or mentor, a new employee through the experience. Whether they’re official or unofficial, mentor relationships shape both the junior and senior employees for the better in a number of ways.

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Reading reports with a cup of coffee

6 B2B reports worth reading right now

11/19/20 8:29 AM

In marketing, we go through seasonal trends as much as the fashion industry does. While marketing trends don't correspond to weather seasons like summer and fall, most marketing tactics come and go in popularity. And just like in fashion, some trends disappear, others become classics, but most simply evolve into whatever comes next.

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