The Gradient Works Blog
How to beat your 2025 plan by $1M ARR
03/11/2025 How to beat your 2025 plan by $1M ARR If I ran a commercial sales team of 20 reps and I wanted to beat my 2025 plan by $1M ARR, here’s what I’d do.
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Fixing outbound’s biggest blind spot – part 3: Incubation period
03/05/2025 Fixing outbound’s biggest blind spot – part 3: Incubation period Welcome to Part 3 of our three-part series on fixing outbound measurement—aka, turning outbound from a blind hustle into a predictable pipeline…
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Fixing outbound’s biggest blind spot – part 2: Opportunity creation rate
02/26/2025 Fixing outbound’s biggest blind spot – part 2: Opportunity creation rate Welcome back to Part 2 of our three-part series on fixing outbound measurement—aka, the thing sales teams should’ve done years ago. If you missed…
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Fixing outbound’s biggest blind spot – part 1: Account coverage
02/19/2025 Fixing outbound’s biggest blind spot – part 1: Account coverage Outbound is tough.
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How to coach reps for consistent performance
02/13/2025 How to coach reps for consistent performance Let’s talk about something we all know but don’t always prioritize: coaching reps for consistency—not just to hit quota, but to build a team that…
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How to use Gradient Works to shrink books to increase rep focus and win rate
02/12/2025 How to use Gradient Works to shrink books to increase rep focus and win rate One of our customers is a mid-sized data and services provider for the CPG industry. They work with smaller emerging brands as well as large…
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Why your team is losing deals before outreach even begins
02/06/2025 Why your team is losing deals before outreach even begins You’ve got a team of hungry sellers grinding every day. They’re making calls, sending emails, and hitting LinkedIn like it’s their full-time job…
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How dynamic books improves sales efficiency
02/04/2025 How dynamic books improves sales efficiency One of the main capabilities of the Gradient Works pipeline platform is replacing traditional static sales territories with dynamic books, a flexible…
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Increase focus on your sales team to increase pipeline
01/28/2025 Increase focus on your sales team to increase pipeline Note: This blog post was originally published on 1/18/2024 and updated on 1/28/2025. Normally, we spend most of our time here talking about dynamic…
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Better books make better reps

If you enjoyed what you read here, then you might be interested in what we're doing at Gradient Works. We're on a mission to eliminate territories forever. How? Something we call dynamic books.

Learn more about dynamic books