Watch now: Reducing customer acquisition cost (CAC) for RevOps

It’s tough out there for a SaaS sales team right now. Fewer heads, larger targets, and new sales motions all with the goal of doing better with less. You need to make money, but you also have to spend less doing it. How do you decrease costs and increase rep productivity, aside from a RIF or cutting marketing spend?

Watch as Gradient Works CEO Hayes Davis and Andrew de Geofroy, SVP of Global Revenue Platform at Quantive, and host RevOps Co-op discuss the role of RevOps in reducing customer acquisition cost (CAC) and increasing rep productivity.

In this on-demand webinar, you'll learn: 

• How to calculate CAC and why it matters

• Strategies for reducing CAC

• Doing better with less, improving rep productivity

• Using analytics, what to look at AND how to use it