Find your next customer

Market Map prioritizes your best prospects by replacing archaic industry data with AI customer lookalike scores

Your reps shouldn't have to be data scientists to know which of your existing accounts to focus on. Quickly identify and target your highest potential accounts. 

It’s fast, powerful, and analyzes all the accounts in your CRM—and it doesn’t care how messy that CRM data is. Quickly prioritize your prospect accounts for more effective outbound.

“Our reps are thrilled because they know the accounts we assign from Market Map are going to be worth reaching out to, and our ops team loves having this new ability to source high-potential accounts.”

-Sales Ops Manager, Thoropass

You just closed a great new customer

So how can you find more just like that one?

Your next customer is probably already in your CRM, looks like your existing customers, and is not showing intent right now. Enter Market Map.

Market Map scores prospect accounts based on their similarity to your best customers or any ideal target accounts, identifying customer lookalike accounts that are your highest potential prospects. 

Industry data is broken

Market Map uses AI to classify industry, resulting in a more detailed and more useful analysis of a company’s industry. It's industry data built specifically for your business.

This is different from existing data enrichment tools that use predetermined industry categories. The result is too broad and too outdated to be very useful. NAICS, for example, has more categories devoted to coal than software.

Companies in the Software industry in Zoominfo

Companies in ZI's Business Intelligence Software subcategory

Tier 1 prospects in relevant BI Software Market Map clusters

Quickly prioritize the best accounts in your CRM

  • Identify high-potential prospects, in your accounts, that are similar to your best customers or ideal targets

  • Provide sales reps with detailed information about each prioritized account to customize outreach

  • Learn which segments you've been most successful in to invest more resources there

  • Explore from high-level (cluster) to detailed (account) summaries, including lookalike scores, company summary, tier breakdowns, and custom filterable attributes

  • Run coverage reports to see how thoroughly your team is working prioritized accounts

Market Map 3.0 Overview

With Market Map, you'll get:

Market Map 3.0 Accounts List

How is Market Map's use of AI different from other sales tech? 

cluster industry screenshot with arrow (2)

First, we use generative AI to research all the accounts in your CRM. Market Map assesses their online presence, learning about their products and services. 

This research then feeds a proprietary machine learning process to build a customized account lookalike model for any given market.

The result? Instantly useful clusters of accounts grouped by similarity to your best customers. 

It’s like an army of market researchers thoroughly analyzing every single account, evaluating them on thousands of attributes.

Your customers are your literal ICP. Get more of them.

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