Product Marketing, Narrative Design, and PLG

Watch as Marcus Andrews, Product Marketing Group Lead for Marketing Hub at HubSpot, sits down with Hayes Davis, Co-Founder of Gradient Works, to talk about product marketing and PLG. They discuss narrative design and the role of marketing in telling a compelling story, what product marketing's job is, the implications of PLG for sales and marketing, and much more.


  • Use the hybrid PLG model to amplify sales
  • Collaborate with different teams to understand the product
  • Make your marketing message true to both the product and market

For revenue leaders, by revenue leaders

Up and to the Right is a free weekly newsletter about optimizing revenue organizations. Written for sales and marketing leaders, each issue is full of practical advice and expert Q&As from people who've been there.

Up and to the Right is brought to you by Gradient Works, an early stage software company in Austin, Texas. We're dedicated to making revenue more efficient and predictable for B2B subscription businesses. Our company was founded by experienced entrepreneurs with background across the revenue organization and customer lifecycle. We still don’t have all the answers, but we can help.

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