Product Marketing, Narrative Design, and PLG
Watch as Marcus Andrews, Product Marketing Group Lead for Marketing Hub at HubSpot, sits down with Hayes Davis, Co-Founder of Gradient Works, to talk about product marketing and PLG. They discuss narrative design and the role of marketing in telling a compelling story, what product marketing's job is, the implications of PLG for sales and marketing, and much more.
- Use the hybrid PLG model to amplify sales
- Collaborate with different teams to understand the product
- Make your marketing message true to both the product and market