“This system is absolutely amazing, especially for any type of outbound sales motion.”

Introducing Pipeline Creation Analytics

How does activity translate to pipeline?

A new suite of tools inside Gradient Works that gives everyone on the sales team - from SDR to CRO - deeper visibility into how pipeline is created, with the ability to do something about it

Your sales team is doing work. But are they doing the right work?

How do you know? How do they know? That's where Pipeline Creation Analytics comes in.

Most of us are flying blind in that period between when a rep is assigned an account and when an opp is created. How does all that activity translate into pipeline creation?

With Pipeline Creation Analytics, you can now connect coverage and activity to pipeline creation, and quickly make changes to improve.

The result? Reps that are more focused, prospects that are more engaged, and more pipeline.

"This system is absolutely amazing, especially for any type of outbound sales motion. It is going to make coaching so much easier and accountability so much clearer. I want to know what good looks like; my reps ask me all the time. Now we can see what leads to opp creation and have those conversations."

Satisfied Customer Director, Emerging Enterprise Sales

Try Gradient Works for 3 months and if you don’t see more qualified opps and a healthier pipeline, walk away. No risk - just results.

Or book a specific demo time here

For every CRO who wants to know if we're doing the work to hit our number

Outbound makes up half your pipeline, but you don't really know how outreach activity translates into pipeline creation. Until now.

Connect activity to pipeline creation. Translate coverage effort into results by understanding how rep activity leads to opportunity creation.
Full visibility into account coverage. See where engagement is happening and where it’s missing so you can redirect sales efforts.
Rep view drives accountability. Reps can monitor their own performance and stay aligned with priorities.
Flexible, fast and aligned with your GTM. Bookbuilder easily supports complex team structures and real-time market shifts.

Scalable execution and clean data for RevOps

You don’t need to rebuild Salesforce dashboards or guess who’s working what. It’s just there.

Rep accountability without manual work. Automate returns, refresh books, and track coverage in one platform.
Cleaner CRM data, automatically. Engagement and disposition data flow into CRM to improve data hygiene.
All inside Salesforce. No new BI tool. No duct tape. No more painful dashboards.

Pipeline Analytics Market Coverage Report

Purpose-built for frontline managers

Gradient Works now gives frontline managers real-time insight into how their teams are creating pipeline so they can coach better and act faster.

Identify coverage gaps and intervene before pipeline dries up.
Know if reps are working the right accounts.
Prep for 1:1s in minutes, not hours so you can coach with confidence.
Quickly understand rep performance across opportunity creation, engagement, and account coverage.

Clarity and confidence for reps

Reps can focus their efforts where it’s most likely to yield results. Pipeline Creation Analytics gives reps a command center to truly own their territory.

Stop wasting time on accounts that will never convert by surfacing the best prospects.
Identify opportunities for deeper engagement with high-fit accounts.
Drill into engagement data to see metrics on multi-threading, activities and more.
Increase focus and clarity on where to spend your time.

Rep View of Bookbuilder Activity Thresholds

Now available in the Gradient Works pipeline platform

Everything you need for more efficient pipeline creation. AI-driven account research, lead routing, dynamic book management, and more.

Give us 3 months. We’ll give you more pipeline.

Gradient Works customers see 3–4x increase in outbound results, 20%+ win rates, and new reps hitting quota within 4 months.

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