Do your reps have the right accounts to be productive and reach quota?
Try a free SDR productivity calculator
A lot of well-meaning SDR leaders set their SDRs up to fail. It's often not due to enablement, contact data or sales engagement tools.
It's also not because reps aren't putting in the work. Most reps work hard to do the right thing.
It comes down to a misguided idea about measuring the ratio of *activity* to meeting sets when what we're really doing is turning *accounts* in meetings.
A high required book productivity rate means that, every month, the reps' accounts need to be high-fit and high-timing or they'll struggle.
We built a spreadsheet to model productivity based on territory size, accounts worked, quota, and more. Get it here, free!