The Complete RevOps Glossary
All terms > Revenue Operations (RevOps)
Revenue Operations (RevOps)
The modern model adopted by B2B companies that aligns the operational aspect of the full revenue organization across sales, marketing, and customer success. This usually encompasses sales operations, marketing operations, and customer operations, alongside a revenue system-level perspective to remove department silos and increase revenue efficiency.
If you’re looking for a primer on what revenue operations (RevOps) is, take a look at this Gartner research about defining revenue operations or this HubSpot post about why your company needs revenue operations.