The Complete RevOps Glossary
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Marketing Operations (MOPS)
Marketing operations (aka marketing ops or MOPS) is the function responsible for the operational aspects of marketing. That includes both the systems and processes involved in running a marketing program more efficiently. Typically, marketing ops oversees the marketing technology stack and the technical components of campaigns. They work closely with their ops colleagues in sales operations, to collaborate on CRM processes like lead scoring, routing and assignment.