Increase pipeline by prospecting into the right accounts at the right time

Focus on the accounts with the highest potential and make sure every rep always has a balanced book with dynamic book software from Gradient Works.

60% of sales orgs don't correctly prioritize prospect accounts 

Connecting prospects to BDRs

Most SDR teams have blind spots in their TAM and end up delivering less than half their company's sales pipeline. Optimize your outbound prospecting and you'll increase attainment. This is where Gradient Works comes in. 

  • Identify and assign high potential accounts automatically

  • Optimize every rep's book of accounts for equal quota coverage

  • Prioritize accounts based on potential, including fit and timing

  • Report quickly on account activity and outcomes

Gradient Works customers book more meetings, touch more accounts, connect with more prospects, and save reps more time. You could too.

No more blind spots in your TAM

Surface accounts with the highest potential and assign them to the right rep at the right time, without spending all day in spreadsheets. Redistribute old accounts when they're ready to buy, increase demo sets, and reduce ops time on manual account distribution. 

Gradient Works' dynamic book management software goes beyond simple round robin to dynamically and continuously balance SDR books to ensure your reps are working better leads and no account is left behind when they're ready to buy.

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Bookbuilder overview screenshot

Set up your reps for success 

Automate, balance and manage each rep's assignments for maximum productivity and increased quota attainment. Gradient Works customers: 

  • Set more qualified meetings
  • Save SDRs time on prospecting so they can focus on working high-priority accounts
  • Reduce ops time spent on manual distribution
  • Improve team morale because reps get more productive leads


Increase productivity with prioritization

Using fit and timing signals, you can ensure that your reps are engaging with the right accounts at the right time.

Gradient Works dynamically assigns accounts based on timing-related intent signals from your CRM to help reps prioritize what accounts to actively prospect now.

Target Book Report Screenshot
Dashboard in Gradient Works

Quickly track outcomes

Report on outcomes and account activity to increase rep attainment, fill gaps in books, and coach reps on how to improve.

As your team scales, ramp up new hires and roll out process changes immediately. Quickly respond to changes in your market or team.

Quotapath logo

“We’ve automated our distribution process with Gradient Works, which has been instrumental to scaling our sales organization for the next stage of our company’s growth.”

-Brandon Smith, Revenue Operations Manager, QuotaPath

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Gradient Works Customers


See it in action

HubSpot Video


Integrations with the tools you already use

We have easy integration with the rest of your tech stack, the tools your reps live in every day. That includes integrations with Slack, Outreach, Salesloft, Google Workspace, and Microsoft 365. Use Gradient Works to: 

  • Create a follow-up task in Salesforce 
  • Enroll prospects in an engagement cadences in Outreach and Salesloft
  • Send a Slack notification when a lead is assigned
  • Schedule meetings in Google Calendar or Microsoft 365
Integrations V2 - Dayman

More than just outbound

Make sure every rep is productive by automating inbound lead routing and outbound account distribution from Gradient Works. Prioritize your book of business to increase attainment from your team.