Covert more leads to qualified opps

Quickly turn inbound leads into qualified opportunities with ultra-flexible lead routing automation from Gradient Works

Go beyond simple lead routing

Increase your revenue velocity by optimizing who’s receiving what across your sales cycle, starting with inbound leads. Gradient Works automates lead-to-account matching and inbound lead routing, optimizes lead distribution to BDRs, and helps you get new inbounds qualified faster.

Gradient Works and Flow

The four steps to Gradient Works lead distribution

How does it work? Keep rep books balanced with continuous, optimized inbound lead distribution.


4 steps to lead distribution


1. Match: A new lead comes in, and our algorithm compares it to existing accounts to see if it matches 

2. Route: No-code routing logic built directly in Salesforce handles even the complex rules 

3. Assign: The lead is assigned to an available rep using smart round robin with weighting, capacity and scheduling support 

4. Act: The rep keeps track of follow-up with SLAs, tasks, and integration with Salesloft and Outreach 

Inbound leads are messy

You may not have much information about a new lead. You may have different rules for MQLs vs PQLs. You may have existing accounts connected to a new lead.

And you have to route that lead to the right rep based on all your team’s assignment rules - like round robin, territories, market segments, rules of engagement, and more.

To deal with this kind of complexity, you need intelligent, automated lead distribution to be sure inbound leads are sent to the right rep quickly.

Dashboard in Gradient Works
Assignment Details in Gradient Works

Lead-to-account matching 

Every new lead must be evaluated against existing accounts through a lead-to-account matching process.

Messy CRM data contributes to sales collisions, process delays, and even lost revenue. You need to be able to quickly and accurately match new leads to accounts and route them to the right sales rep. 

Gradient Works includes accurate lead-to-account matching, ensuring new leads are accurately matched to existing accounts. 

Integrations with the tools you already use

We now offer easier integration with the rest of your tech stack, the tools your reps live in every day. That includes new integrations with Slack, Outreach, Salesloft, Google Workspace, and Microsoft 365. Use Gradient Works to: 

  • Create a follow-up task in Salesforce 
  • Enroll prospects in an engagement cadences in Outreach and Salesloft
  • Send a Slack notification when a lead is assigned
  • Schedule meetings in Google Calendar or Microsoft 365
Integrations V2 - Dayman
Quotapath logo

“We’ve automated our MQL distribution process with Gradient Works, which has been instrumental to scaling our sales organization for the next stage of our company’s growth.”

-Brandon Smith, Revenue Operations Manager, QuotaPath

Used by these companies

Gradient Works Customers


Integrates with these tools

Gradient Works Integrations


Automate lead distribution to increase attainment 

Gradient Works can handle all of your lead routing needs. Working directly with your Salesforce, our software automatically routes every inbound lead to the right rep in seconds, ensuring you always connect to a prospect quickly. Our lead-to-account matching uses a number of intelligent matching criteria to ensure new leads are matched to existing accounts.

Make sure every new lead is sent to the right rep based on your assignment rules. Increase attainment by converting more leads to opportunities. 

More than just lead routing

Gradient Works can assign opportunities, accounts, new customers, renewals, and so much more - for every handoff throughout your entire customer lifecycle.