Up and to the Right is a weekly newsletter about building, scaling and optimizing revenue organizations.
Written for sales and marketing leaders, each issue is full of practical advice and expert Q&As from experienced revenue leaders.
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We've been there
Gradient Works is dedicated to making revenue more efficient and predictable for B2B subscription businesses. Our company was founded by experienced entrepreneurs with background across the revenue organization and customer lifecycle.
We’ve started companies and sold companies. We’ve worked in small startups, growth-stage companies, and publicly traded corporations. We’ve seen things work, and we’ve seen them fail. We still don’t have all the answers, but we can help.
Now CEO of Gradient Works, Hayes was previously SVP of Revenue Operations at Cision, where he ran a global team of 50 supporting nearly 600 sellers. He was also co-founder and CEO of Union Metrics until its successful acquisition by TrendKite in 2018.
Jenn has 20 years experience in comms, marketing and customer experience and is Head of Marketing at Gradient Works. She holds a PhD in Communication, was co-founder and Head of CX at Union Metrics, and VP of Global Comms at Cision.
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