B2B demand generation
Watch as David Cardiel, VP of Demand Generation at Parse.ly, and Jenn Deering Davis, Co-Founder of Gradient Works, explore demand generation and its role in revenue organizations. This conversation also covers what kind of content you should be creating, as well as how to measure the success of your demand programs.
For revenue leaders, by revenue leaders
Up and to the Right is a free weekly newsletter about optimizing revenue organizations. Written for sales and marketing leaders, each issue is full of practical advice and expert Q&As from people who've been there.
Up and to the Right is brought to you by Gradient Works, an early stage software company in Austin, Texas. We're dedicated to making revenue more efficient and predictable for B2B subscription businesses. Our company was founded by experienced entrepreneurs with background across the revenue organization and customer lifecycle. We still don’t have all the answers, but we can help.