Account based marketing strategy
This discussion with Erik Huddleston, CEO of Aprimo, and Hayes Davis, co-founder of Gradient Works, highlights how to align your revenue organization to support account based marketing, how ABM and PLG often work together, and things to expect when switching over to an account based marketing approach.
For revenue leaders, by revenue leaders
Up and to the Right is a free weekly newsletter about optimizing revenue organizations. Written for sales and marketing leaders, each issue is full of practical advice and expert Q&As from people who've been there.
Up and to the Right is brought to you by Gradient Works, an early stage software company in Austin, Texas. We're dedicated to making revenue more efficient and predictable for B2B subscription businesses. Our company was founded by experienced entrepreneurs with background across the revenue organization and customer lifecycle. We still don’t have all the answers, but we can help.